Marcie MuenstermanNo BS Travel Advisor Podcast Host, The No BS Travel Advisor Podcast · The No BS Travel Advisor Coach and Course | Sales and Marketing Expert for Travel Agents

The Power of Personal Marketing

21 Aug 2026 · 1 min

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In this segment, the speaker advises travel advisors to prioritize personal, authentic social media posts that go beyond pure travel content. Rather than sharing deep personal secrets, advisors should invite their audience—especially women—to discuss everyday topics such as parenting, makeup, hair, shoes, and luggage. These lifestyle questions create a relaxed, “living‑room” atmosphere, foster community, and can be subtly linked back to travel plans (e.g., asking for shoe advice before a trip). The approach encourages engagement and relationship‑building without directly pushing sales, leveraging the shared interests of a predominantly female audience.

Chapters

The one piece of content advice I give to every travel advisor in my community is to make sure you have personal, authentic posts. And I don't mean like from your most deep, dark secrets. I mean, you can ask for personal advice on parenting, makeup, hair, shoes, fun things that connect you in a more personal way. So not always about travel, but can still be weaved back into travel. And I really think that this matters, especially with women, because Most of us are women and we're always talking about girly things, and it's a great place to just invite them into the living room and hang out and talk about things. Maybe you're about ready to go on a trip and you just need some shoe advice. I also ask for luggage advice and other types of things that allow them to help me and engage without purchasing.