MARK KOHLERMain Street Professionals, Main Street Professionals, Main Street Professionals, Main Street Professionals, Main Street Professionals, LLC · Owner at Main Street Professionals, LLC

Buy Crypto in Your Retirement Account

8 Jan 2026 · 1 min

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0:49

In this promotional monologue, Mark Kohler argues that investors should use a self‑directed Roth IRA that permits the direct purchase of individual cryptocurrencies and tokens, rather than settling for crypto‑exposure funds offered by traditional custodians such as Fidelity, Merrill Lynch, or BlackRock. He explains that those institutions only allow investment in crypto‑funds, which he deems insufficient for true crypto trading. Kohler highlights his role as a board member of Directed IRA, a company he helped found five years ago, noting its rapid growth to roughly $2 billion in client assets, a 5‑star rating, and its status as the fastest‑growing firm in the self‑directed investment space. He then describes a partnership with the Gemini platform that enables Roth IRA holders to trade a variety of cryptocurrencies directly within their retirement accounts, and he directs viewers to visit DirectedIRA.com for more information.

Chapters

You've got to have just a basic crypto Roth ira something that you can actually buy crypto in. Not funds, not what Fidelity is going to give you or some blackrock this or whatever, some hedge fund. I want to buy real crypto in my IRA and I want to be able to buy a variety of different tokens or currencies. Now Fidelity, Merrill lynch, whatever they're just going to let you buy into funds that own crypto. I want you to buy the currencies you believe in and the tokens you believe in. That's real crypto trading. So we formed the direct to trust company five years ago. This year it'll hit 2 billion doll clients that have self directed their own money. Fastest growing 5 star rated company in the self directed industry. Check it out at Directed Ira. Com. I'm on the board of directors. The team is amazing over there. Now what we did was we formed a partnership with a platform Gemini, we got married and now you can have a Roth IRA to trade crypto.