Mark Kohler explains why you need a one-sentence description of what you do. A clear statement helps you understand your own work and makes it easy for others to get it. He walks through examples like weight loss coaching, landscaping, and tax advising for small businesses.
We've got to be able to say what we do in one sentence, clean, sharp, and clear. Many people call that maybe an elevator pitch. Maybe it's the back of an Uber pitch, but you need to be able to say it short and sweet. And then if they ask more questions, you can go deeper, but at least you make that initial statement. And you know why you need it too? Because you need to know what you do. You need to be clear on your mission and purpose. I influence others on how to lose weight. I'm a creative landscaper around people's swimming pools. I'm a consultant on supply chain dynamics. I am a tax advisor and help small business owners. Just be able to say it in one sentence. This is what I do.
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