Earn Passive Income Through Rental Real Estate Investing (feat. Dustin Heiner)

In this interview Mark Kohler talks with real‑estate investor and podcast host Dustin Heiner about how to generate passive income through rental properties. Heiner shares his personal story – from a stable county‑government job, a sudden layoff, and the decision to become a full‑time investor – and explains how he grew a portfolio of 30+ single‑family homes (most paid off) and nearly a thousand apartment units by treating real‑estate investing as a business rather than a property‑first hobby. The core philosophy is to build the "people box" first: hire and vet property managers, contractors, accountants, and other experts before purchasing any inventory. He outlines a systematic interview process (6‑10 managers, 24 key questions, multiple follow‑ups) and discusses compensation models, including flat fees, percentage‑of‑gross, percentage‑of‑net, and equity‑style profit‑sharing, warning of the risks of true equity partnerships. He also stresses flexibility in asset class – investors should chase any good deal rather than stick to a pre‑set buy‑box – and highlights the importance of scaling across states by leveraging local experts. He promotes his Master Passive Income podcast (over 2 million downloads) and a free starter course (text RENTAL to 33777 or visit masterpassiveincome.com/freecourse) aimed at helping a million people achieve financial independence through real‑estate. Throughout, Heiner critiques TikTok‑style “buy‑first” advice and reinforces that real‑estate, business, and life are fundamentally about people.
Chapters
If you listen to other TikTok gurus, they're going to tell you the wrong way to do it. You buy the property and you try to find a property manager and you can't find a property manager. You no longer have an asset, you have a liability. Real estate's not about properties. Real estate's about people. I build a business first, find all the right people and then I buy the inventory. A lot of people have heard of the book the four hour workweek. Well, I think working four hours a week is for suckers. I don't even work four hours a month.
It's not finding the deal, it's about finding your person. You got open your eyes people. So without any further ado, here we are. Dustin, thank you for being here and welcome to the show. I am excited to really dive into this topic of passive income rental real estate, a passion of mine. My viewers know how I got into real estate, obviously, but I want to hear from the horse's mouth tell us how you fell into this. Did you just come out of the womb and say I want to buy rental real estate, mom? And you know, I don't know. How did it happen?
Definitely not. And I appreciate you having me on show. I, I really just love investing in real estate because like, you know, it's passive income or at least it's not an active job where I'm going to work, getting paid for an hour. I hated that. And so, but no, I didn't start. In fact, well, where I'm at now, 30 plus single family homes, most of them are all paid off because I like having them paid off. That's a lot of cash flow. Almost a thousand apartment units invest in hotels, but it didn't start there. In fact, I started just like most people. In fact, we were very poor growing up. Grew up in a 900 square foot house, two bedroom, my parents rented. But I'm, I was taught, just like everybody has been taught, this exact same plan. You go to school, you get good grades and you take those good grades, you go to college or university and get in tens of twenties or thirty, forty thousand dollars in debt or more and then get a piece of paper called the degree. And then you go and try to find a job or a quote unquote career at some other company. So I started doing the exact same. In fact, I got the most stable, secure job you could ever think of. It was working for the local county government in California, doing it or technology. Well, California is not going away. Government's definitely not going away. And technology. Well, I did that. But then I bought one property in 2006. And that property, it started making me money. Like $350 a month in cash flow, passive income. This is after all the expenses. And I thought, my goodness, like, I'm not working. My property's working for me. I need to be an investor. But you know what I'm happens, Mark? Like, oh, you did this. I started having.
Yeah, yeah, I know what happened. You did this in 2006. Every. Anybody that could walk and chew gum was buying rentals back then. Me. Me as well. All right, so keep rolling. I'm liking it.
Yeah. So 2006, we started having. Started having kids. One, two, three and four kids. And I knew that I wanted to be investor, but life got in the way. And this is really what shoved me, got me to become an investor because I was working a job. My wife had our fourth child, and I went on paternity leave. That's where the dad stays home with the mom. Changes poopy diapers and all that good stuff. Bonds with a baby. And then I get back to work after two weeks. And on a Friday at 3:30 in the afternoon, I get a call from my boss's boss's boss's secretary, like the top dog. And she says, dustin, would you please come to the office? And I said, sure. And I hung up the phone. I thought, why are they calling me in the office? Like, this is not normal. And I've seen plenty of movies. Friday at 3:30 is not a good sign. So I hang up the phone and I start thinking about, oh, my goodness, what's. I could potentially lose my job because there was some rumors before I went on paternity leave that there were budget issues in the county. I said, there's no way. I got great seniority. So I get up, I shake it off, and I start walking down the hallway. And this hallway isn't very long. In fact, it's kind of short. But every single step I took, it felt like it got longer and longer and longer. And the feet, my feet felt like lead bricks. Because I started thinking and realizing that I might lose my job. Well, I get down the hallway and I turn the corner, I see my boss's door. His door is closed. And I see his secretary there, super sweet, nice old lady. She says, dustin, would you please have a seat? So I go and I might take my seat. And she's kind of sheepishly gritting at me, trying to console me with her eyes because she knows everything about what's Going on, I know nothing. Well, I go and I take my seat and I start thinking about my life. This entire plan that somebody else has taught me. If I lose my job right now, did I just waste my life doing this? And we just had our fourth kid. Did I? Does that make me a failure as a father? Does it make me a failure as a husband? As a man trying to provide for his family? Well, as I'm sitting there, my hands get all clammy and my forehead gets all sweaty because the nerves are just crushing me. Well, the door to my boss's office opens up and out walks a co worker of mine with a piece of paper in her hands. She's devastated. My boss says, dustin, would you please come in? I get up and I go in and I get laid off. And remember, this is the government. Nobody gets fired or laid off from the government. But I did. And this is the reason why I tell the story. So I took that layoff notice and I go back to my desk and I realize two things sitting there in that desk. Number one, I need to get another job. I need to find a way to provide for my family. So I was really blessed, praise the Lord to find another job in the same county, a different department wasn't having those issues. So check. The second thing was I need to make sure that this never ever happens to me again. I need to make sure that nobody can take away my ability to feed my family. So right then and there I said no longer will I ever tell myself I work a job. Now I'm telling everybody. Instead of when you ask the question what do you do? I would always reply with my job, I work for the county doing it now. I started telling everybody I am an investor now. May so happen the 100% of my money came from my job. That's now my part time job. I'm a full time investor. So fast forward the story started. Buying property after property after property. Each one making me 500 $607 a month in cash flow. Eventually I had 30 plus properties. I didn't need to work anymore. So last quick part of the story, I went to my boss, new boss and all at the new job, I said, I'm laying you off, here's your layoff notice. And we both laughed. And he says, what are you going to do? I said I don't have to do anything. I own real estate that makes me money without working. Last quick part of the story was I would walk to and from my job, from my car, every day, a mile and A half both ways done a thousand times. Last time I felt like I was walking on clouds because I knew I would never ever need a job again. And for you listening, I want you to realize one thing. You are worth so much more than anybody could ever pay you. And you'll know this, your boss is paying you just enough to keep you working without quitting, but not so much money. It takes money out of their pocket. If they paid you what you were worth, they would go broke. So instead, what I suggest is building a business, investing in real estate. Try to find passive income where you're having other. Like you're not working an hour and get paid for that hour. You want passive income. So I'll pause the story because you've probably got plenty of questions.
Yeah, no, it's a very inspiring story. I know it's been lived by thousands, if not millions of people over time.
That,
that pivoting that has to take place sometimes, sometimes it's force, sometimes it's by choice, which is incredible. But I don't know. I want to give me your feedback on this. I want to kind of give a dose of reality to people also listening. I know your shirt there successfully unemployed and I don't have to work and all that. Tell me what you think of this. I would argue, and this is the lawyer in me, so I'm going to debate you a little bit, is that the two biggest benefits come from this transition you went through was not that I work less, I'm going to work harder. I would argue that you put in more hours at work than you do did back then. But I will wholeheartedly agree that there's no glass ceiling on the income. The income can be. It's not going to be limited to an hourly rate or a annual salary. I can make more money for the time I do put in. And number two, I am not going to get laid off. And if I lose one rental or I lose one client, it's inconsequential. But I'm working harder. And I, and I. It bugs me when, and I'm not saying you did this, you didn't say it this way, that people think, oh, I can do this so I can golf more or relax more. No, you're going to work your ass off because the buck stops with you. Your thoughts
100% disagree? Absolutely. I will say disagree 100%. I'll walk you through it. So now I do, I do have four other businesses that I run that those take my time. But the real estate is the least Amount of time. In fact, a lot of people have heard of the book the four hour work week. You know, the premise is to make your life so that you only work four hours a week. Well, I think working four hours a week is for suckers. I don't even work four hours a month. In fact, I may be 30 minutes a month on all my properties because I hire experts and I build the business. This is the thing. If you listen to other TikTok gurus or anything out there, they're going to tell you the wrong way to do it. The right way to invest in real estate is not. This is what TikTok gurus will tell you. You buy the property anywhere and you find it. You spend thousands of dollars to buy the property, thousand dollars to fix up the property, and then you. You try to find a tenant and you can't find a tenant. Then you try to find a property manager, and you can't find a property manager. And every property manager, you call all of them say, no, I will not manage it because I'll get shot there. Well, you no longer have an asset. You have a liability. What we do, what I've coached thousands of people now at Master Passive Income Coach, thousands of people now to do this. And what we need to do is, here's the key. And this is how I make it so I don't work, okay? This is what I do for my real estate. I don't do any work. I build a business first and then I buy the inventory. And you know what inventory is? Inventory is basically just like a candy bar in a store or whatever. It's something in your business. Now, what most people do is they'll buy a property hoping that they can find a tenant, hoping that we don't do that. If I'm building a business, I'm going to know for a fact that I, when I buy this property, it's going to make me 500, $600 a month of cash flow because I found the right people before I bought the properties. And those right people, property managers, contractors, insurance agents, inspectors, plumbers, roofers, like, you name it. And if you noticed, I didn't even mention realtors yet. Realtors are the last things you need to find them last. The first thing is, how do I make sure that I never work in this business? And how you do that is by finding the right people. And then they do all of the work. I've been investing since 2006. In fact, in 2006, if you remember 2008, the crash happened, and Every single real estate investor went broke. Just about everybody. I thought I was going to go broke. I didn't. I made more money. Do you want to know why I was not hoping for appreciation? I invested for cash flow. That made me money every single month. And here's the great thing. I made more money in 2009 and 10, even though everybody else is going bankrupt because sadly, when there's economic problems, sadly, people are going to lose their homes in foreclosure. But that turns them into tenants and they're now supply and demand. Rents go up. But the biggest thing is we build the business first. We have the experts do all the work for us. Does that all make sense?
Yes. Yes. Who are some of these experts that you say do all the work for you? Like give me some. Maybe.
Absolutely. So here's the funny thing. Just like you, Mark, I've been doing online stuff for not nearly as long. You've been definitely doing so much longer than me. But 2016, I started my podcast, Master Passive Income Podcast. Over 2,000 or, sorry, 2 million downloads now. And just me a solo show teaching how to do this. Here's the crazy thing. And you probably get. Because you know what people need, but they download or listen to what they want. Let me explain what that means. So on my podcast, you know, we have shows of all the run, run the gamut of what you need to do as a real estate investor, it's just me coaching. The most downloaded and most viewed download on podcast or listen to the most YouTube videos for Master Passive Income is how to find and how to finance, how to find properties and how to pay for. Because that's what everybody thinks initially. I don't have money, I don't have the properties. How do I get those? They go after those when I know what they need is not that those are the easiest things in the real estate investing business. I've been doing this for 20 years now, I guess. 20 years. Yeah. Coaching for 10 years now that now I know the number one thing that they need is building their business first. And here's the right person. Your quarterback of your football team is your main person. That's the. That you need the best quarterback you can get. Your property manager. Your property manager is your quarterback for your real estate investing. And not just when you're buying. Well, yes, when you're buying the property. There. Let me say it this way. I get a lot of people say, Dustin, I spent thousands hours to buy the property and then I tried to find a property manager. All of them tell Me, no, they can't. They won't manage it because they'll get shot. Like you don't have an asset, you have a liability instead. Before you buy the property, you call up a property manager and you find the right one that fit in your business and you say, hey, property manager, I'm looking at buying this property, you know, number one Happy Street. Will you manage it? How much will it rent for? What's a vacancy factor? How much repairs be? And if they say no, you don't waste your time and effort and money buying that property. If they say yes, in fact, we have a property right around the corner. Zillow was trying, said we could get 1600 for it. We could not. We could only get 1450. That's expert information. So the most or so the least downloaded and least viewed are the property management, how to build the business and manage it, longevity wise. Is this making sense?
Oh, of course. I love it. I was interested to hear who you chose as your leading expert. And I, I'm glad too that you didn't say accountant or lawyer or realtor or banker or frankly even real estate coach. You're not the most important. I'm not the most important. And I agree with that. It was funny. I was on a recent vacation with my wife and there was a. And I'll leave it at, I'll just call it an asset that we were thinking of acquiring and putting into a rental scenario. And you may have an example like this too. And we met the perfect manager for it. And we know that that asset could be acquired in six different locales across the country. Call it a rental property, call it a boat, call it an rv, call it a whatever, an asset that you can create passive rental income from. And we hit it off with them. And in life, I really feel like there's these divine moments where that property manager or business manager, project manager, they're looking for you. They're looking for that perfect client that's not going to be a pain in the butt where they can make more money than usual, have a piece of the action maybe. And you're looking for that perfect manager. And so we had this connection. And thanks for letting me explain this because I want to get your take on this is that my wife was like, as we were leaving, she was like, Patty was like, well, let's look at this asset. It could be better in this area. It could be better in this area. And she goes, why aren't we looking over in Miami for this asset? And I go, because there's no him. We just found the key. The key was him, not the asset. And our ranch in Utah we found the rancher, built the ranch and that because we couldn't do the ranch without our own Rip and we have a combination of Rip and Lloyd from Yellowstone. He's incredible, Greg. I love him and he's the key to our success and I compensate him very, very well and which has been a blessing for him. So it's a win win. So I believe that divine connection with your manager is absolutely critical. Your thoughts?
You are absolutely right. 100 I've and I don't fly anywhere. When I was younger and I didn't know what I I flew to Ohio, founded First Property in 2006, bought it, I still own it. In fact it's double the amount of rent now which is great. But then I was like I need to find a new area. So I flew to Illinois, I think Springfield. I saw good property, good assets that I could buy at a lower price, rent it for higher. But I did not invest there even though I flew there, spent days there finding I could not find a property manager. So I didn't buy any properties because I don't want to manage them. That's the thing. People, mom and pops, they get into investing, they buy a property and. And they get relegated to running the business themselves. They could only get to maybe 6, 7, 10 properties at the very most before their time is just taken up. And so what I suggest and you're 100% right, assets are everywhere. But obviously assets make you money. But if it, if you don't have somebody else that managed it for you and then taking care of it for 10, 20, 30 years. I have managers that have been with me for 20 years ever since I first got started. I invest in five different states now. Ohio, Texas, Arizona, Tennessee and Indiana and in all these areas before I buy the property because the asset is anywhere like you're saying it's the people in place that they are the ones that make sure that you're going to be making money for 10, 20, 30 years later. So you're 100% right.
No, I, this is, I did not expect this turn or in in the conversation to this point and I'd love to unpack this even more because I think people get also laser focused on a certain asset class like they have got to buy duplexes or they've got to buy storage units or mobile homes and all that. And I'm like let the universe tell you what you should be buying in. Look for the person that's going to help you succeed and because you're going to be an absentee owner. And, and I, and I, I'm a spiritual guy and I don't talk like this a lot on my podcast, per se, but I do want to say it here more and more in life. I believe, I've always believed there's a higher being, a force in this universe that, that is trying to communicate with us and help us. And, yeah, we're going to have ups and downs and problems and all that. It's a, it's a. The life is 50, 50. But on this note, it was interesting. My rancher, back to this. We were deciding where to move this stream through the, through the property and were we going to build a pond. And I wanted to put some trout over here and I wanted to build this pond and I wanted to move the road around. And I in my mind thought, this is where I want the road, this is where I want the stream, and this is where I want the pond. And Greg was like, mark, just sit back. What's the land tell you? Let the land tell you where this should be. And, and I think so many real estate investors try to force the round peg in a square hole or square peg in a round hole, and they, they don't just sit back and go, bring it to me. I'm ready. And they can't be ready if they don't build the business first.
You're 100% right, man. I'm so glad you said this, because when I look back at all the coaching I've done or the adventure of my own investing, it is not. Well, there's two different things. Number one, looking for the right deal is not the right thing. When a deal comes, let me say this, I get a lot of people, students that say, dustin, should I look for a single family home or that's the big word they love to use, or a duplex? Or should I look for mobile home? Or it's always an ordinary. And I say, no, no, no, get that word. Or out of your mind. Because whatever deal comes your way, if you're thinking, I'm only going to invest in duplex and an amazing single family home comes in your, in your purview, you're like, that's not my duplex. No, no, no. Whatever comes your way, whatever deal is in front of you, that's what you go after and that's what you take down. If it's a great deal, why would you pass it over? So that's One key point. But you also said something a little bit earlier that I have to touch on asset classes and getting the right people. I'm going to say this, this is a blanket statement for my life and hopefully everybody else will take this too. Real estate's not about properties. I'll say that one more time. Real estate is not about properties. Business is not about products. And life is not just about experiences. Real estate's about people. Business is about people. Life is about people. If you make your life, your business, your real estate, everything about people, things will get so much better. So here's the thing, my bread and butter. What I've done over 30 plus times, coach thousands of people now is single family homes. When I say single family, four units and below because of the loan structure and all that good stuff. But four units and below, that's so easy. I've done it a thousand times. But I also love playing Monopoly, which means I want to get into bigger, different asset classes. But then I started thinking, do I really want to learn how to do? Do I want to be the expert? I was like, no, I don't. But I know people who are experts. Give you example. I now own almost a thousand apartment. We have three major big facilities, almost a thousand units. And I am not the expert in multifamily apartments. But I met some friends of mine about four or five years ago. They came and spoke at one of my, I have large conferences that I put on bringing hundreds of investors together and they spoke at my conference. I met them the first year and after four or five years, hey Dustin, we think you'd be great at being a part of this multifamily or buying a 350 unit apartment complex near Nashville. We want you to be a part of it. I'm like, oh yeah, let's do it. So bring it all back to whatever deal comes your way. Just the universe or however it works out. You look at each individual deal, you do not write it off just because it's not what you're perfect buy box. But at the same time it's people. When you get the right people around you, things get so much better. And you're not spinning your wheels or wasting your life because you're trying to do it yourself. Getting other people around you is the best way to go.
Yeah, I've got to come up with something cool. You know, everybody focuses on the buy box. They need to focus on the people box.
People box.
Yeah. And hit it. Well, yeah, no, that's just, it's just fascinating. I agree with you. Because once you have the right person with the boots on the ground, everything else really starts to fall into place in my mind, because no one's more important than that person. You know, a realtor could be dispensable. A handyman could be dispensable. The lawyer, accountant could be dispensable. And so you start to build your team around that. But you take care of your property manager or project manager, whatever.
And I'll say that, I'll say it this way. And you said this about your rancher. I don't mind paying my accountants plenty of money or my property managers plenty. Or lawyers like they're experts. I don't want to be the expert. I can make more money. Why don't I pay the experts and stop trying to. Because I've tried it. A long time ago, I was trying to do my taxes, but I am terrible. What takes me literally years to do, it'll take an account in five minutes. And so I'm like, why am I. I'm not saving money. In fact, I'm wasting time. I should just pay this accountant to do it. Same thing with managing the property. I'm not good at managing properties. In fact, I'd much rather be doing other things, going to the gym, to come in on podcasts and talk to great people like you. I'd much rather do that than talking to tenants, fixing anything or do anything like that. So I hire the experts who enjoy doing this. They enjoy my property managers. And here's one big key, because your people, like, if you're listening to this, you're like, well, Dustin, how do I find the right property manager? Because you're telling me this is the right thing to do. Well, here is exactly how you do it. Let me give you a quick example of what you we do. So we build a business and imagine. Let me give you an analogy. Let's say you're going to start a convenience store. You know, candy bars and soda machines and all that good stuff. A business that's a convenience store. Well, you would not sign a lease on a location, open the doors and set a box of candy bars in there on the ground. You wouldn't do that. You go out of business in two seconds. What you would do, build the business. First, get the gondolas. Those are shelving units. All the candy bars go on the countertops, cold storage, bank accounts, cash registers, insurance, employees, everything before you buy any inventory. Same thing with real estate investing. We build the entire business, find all the right people and our Properties is that's inventory. I'm not going to live there. That's inventory. Now here's the key getting back to the property manager. Just imagine you built that entire convenience store. You got your inventory in there. Now you see somebody walking across the street and say, hey, you got a pulse. You come in here and manage my money, manage my property like my inventory, manage my customers, Manage, manage everything. You would not do that. You would take your time and hire slow and fire fast. Meaning if they're not good, you get rid of them, find somebody else. But you hire a property manager or a manager of your members. It's just a business. But we interview. I personally coach all my students, interview at least 6 to 10 different property managers in that city. And then I give them 24 different questions that the questions and answers that they should ask and the answers they should hopefully get. But then they rank them in order. Just like if you're hiring for a manager of community store. Okay, this is my top pick. Second, third and fourth. And then we do three interviews. This is like literally on the one, on one coaching what I do. We interview 10 different property managers, but then we talk to each one three different times because anybody can have a great first phone call, great first depression, but then the second time they don't call you back and well, like, well, shoot, you don't even have my money yet. If you don't call me back when you don't have my money, how much worse would it be if they have your money and they want to call you back? Go ahead. I know you got.
Yeah. What are your thought? Totally. And I mean, I know we could do it. You probably have two three hour sessions on how to find and get a property manager. I've taught a class. And on how to manage your property manager. Like once you get them. There's an art to managing them too. But, but let me ask this.
Yes.
What are your thoughts on partnering someone in a locale and making them the. They're the manager in an equity relationship. So it's off the PNL, you're not paying them 10% of this or what? Off the P and L is an equity position where they serve as the property manager without credit or investment. Thought
that is, I would say, another way to skin a cat. Basically there's more ways to do it. So one way is paying them 10%. Actually people ask me, well, Dustin for a property manager. Yeah. Every different. Actually every state and every city is different. Sometimes the higher rents, 10% is too much. So they have a Flat fee of like $95 per property. You know, it just depends. So what I look at for a property manager is should I and well getting to the idea of a property manager having equity, I personally don't like that it's a possible way which they get skin in the game and they're going to want to be a part of it. I personally, I just, I don't like partnering with people in general just because eventually it seems like I do 100% of the work and I get part of the part of benefits. It's not a bad idea though. In fact I know some really good investors that partner really well with great people and it works out well for them. I just know for me partnerships haven't worked well. But that's a great idea. If that's, if you need to find somebody that's a great way to do it because they have skin in the game to keep that property rented and making money.
Well, you said something I very interesting at the very end there. If they have skin in the game. I like seeing a property manager with equity if it's structured properly. But it can be a disaster too because if you bring this person in in equity to manage it and they do a crappy job, you can't get rid of them. You cannot get rid of an equity partner. And so the accountability is very, very challenging for those listening the way if you're in, if you want to go that route. I like to have them share in the profit from a non ownership standpoint so you can sign a contract. Think of it like a stock option that if this goes well it's and we have profit at the end of the year you can have sharing with that on top of your 8% or of gross. So you can have 10% of net 20% of net 10% of gross play. So you can put some incentives in there but treat it more like a bonus plan and it's on top of their 1099. And if you say if we go to exit and we sell the property within five years and you're still here. So it creates a vesting situation where it's like golden handcuffs where if they stay for the ride and they do a good job they can have a piece of the sale as well. But at any point it's at will. So if they screw it up.
Well let me give you, let me get. The reason why I like that idea too is because some property managers they nickel and dime you on repairs. It's like, it's like what do you mean? $200 to fix a leaky toilet. No, it doesn't cost. I know how much it doesn't cost. It doesn't cost that you should handyman over there do eight things at once. Ye, that helps them to keep the expenses down rather than nickel and diming. It's a good idea.
Yeah, you want them focused on the bottom line. And so what I like to do, if I may is, and I wanted to get your take on this is that property managers, rather than pay a property manager 10%. So let's say, let's say gross rent is 100 grand. 10% they would get paid $10,000. But let's say net profit is 20 grand. So a 20% margin would be. Cash flow margin would be nice. A 20% cash on yours are going to be a cash. All sorts of ratios. We got cap rates, cash on cash, ROI, blah blah, blah. Let's just say the net's 20, gross is 100. Well if I give them 5% of gross, which would be 5 grand and then I'll say, well I'll give you 20% of net. Now they're getting 4 grand at the back plus the 5. And if they can make it any better than 20, they're winning. They're making more than they normally would. But so now they're worried about the net more than they're worried about top line. So whenever we can get them worried about bottom line rather than top line, but they got to make sure they get something. So you trim it down and then you put that big carrot out there. And I think if you can manage it properly, anything, any improvements they make, they win. And I like to give a great idea.
No, no. And, and I like making because you remember I said real estate's about people, business about people, life's about people. If you can create a win win on every scenario where every person wins, then every, like life gets better. You can sleep well at night and people look at you, it's like, man, this person's really helping me out. And they look after your welfare and vice versa. So 100% with you. And at the same time thinking about if I were to partner because I know a lot of people and probably listening to your show, like having income and having money, they need to park it somewhere. Which real estate's fantastic to park it or you know, to actually make income generational wealth. You can give it to your kids and all the great stuff with it. But at the same time, some people don't like the financing is a problem for some People where they're like, man, I just don't. I haven't saved up enough money or I don't have credit or something like that. But if there was ever a time for a partnership or bringing somebody on, let's say you had very little money, but you had so much ambition. I know lots of my students, they either find somebody or know somebody or even a family member that has the cash. And so what they would do is they would go in and just to get help, get them started, equity position. The person has cash, they're not going to do anything in the business, meaning they're getting 50% or whatever. You would work out 40%, whatever you want to work out. And you just for getting the deal and doing all the work, get the other, you know, let's say 40%, 50%, 60%, whatever you work out. That's the type of partnership I like. But not in equity, in a loan. That's what I remember. I'm not a big partnership person. A lot of people can be, but just for me, I'd much rather have them give me a loan in a quote, unquote partnership kind of way. But they're loaning and then I pay them back and then I have the property free and clear. But in general, I love that idea with having a property manager be your partner. If we can make everybody win, win and win, life's gonna get better for everybody.
Yeah. And I would say a pseudo partner because we got to be careful of partnership terminology.
I don't think like, like you, you had a bigger brain than my. I'm just like, let's be in simple terms. But you're right.
Yeah.
Way to think about it. Yeah.
That management contract has got to be freaking dialed in. And our lawyers at our firm can help people do that. I like that. Well, tell me how people can get started with you and learn more about what you're doing out there.
Oh, thanks, Mark. Yeah. So my goal is to help 1 million people to invest in real estate. And would you mind if I give everybody a free course completely for free?
Sure, as long as I can take it too.
Absolutely. So if you. And I know you're probably on a phone, so if you text the word rental, R E N T A L to 33777, rental to 33777 or go to masterpassiveincome.com forward/freecourse, I'll give you my free course, show you how to find anywhere in the country, how to build the business. And we love investing out of State how to scale the business so that you can hopefully get financial independence and then you can hopefully be able to if you want to quit your job, but you have freedom to do whatever you want. So that's number one. MasterPassiveIncome.com for free. Course. But then I have my podcast and Mark, you were just on my show, which is fantastic. So I appreciate you come on and dropping so much wisdom on there. It's Master Passive Income. In fact, Mark, this is great. If you look up real estate investing in Apple podcast, I'm number one. Been there for like three years. Number one at real estate investing, which is. I'm. I'm really happy about that.
Yeah, yeah, that's awesome. No, I'm so grateful to be so
Master Passive Income that. Master Passive Income anywhere. But another thing, I've been actually getting really into Instagram and social media. I've grown my following to over 260,000 followers now organically didn't buy any of them. So if you want to follow me, if you want to reach out, just send me a dm. I'm an extrovert, so reach out to me. I love talking to people. Say, hey, I found you on Mark show, but it's the Dustin Heiner. T H e Dustin Heiner. And my goal is just to help you to invest. That's it. And get everything for free. I'm here to help you. But thank you so much for having me on the show, Mark.
Oh, no, and thank you for being here. I know how busy you are and so grateful for the wisdom you shared. I really, really liked that. And it's funny, just literally last week Patty and I had that conversation about it's not finding the deal, it's about finding your person. And the universe will bring them to you if you ask. You just gotta, you gotta open your eyes, people. It's crazy. Dustin, thank you. I'm sure we'll have you back. God bless and we'll see you on the backside.
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