Mark Kohler covers what happens after you launch: bookkeeping, tax write-offs, and setting up operations. He focuses on the "day two" work of running a business, not the initial marketing rush.
Everybody wants to talk about how to make money and marketing and rah, rah, rah. That was sexy. But no one else talk about how do I write this off? What about my bookkeeping? How do I put this on my tax return? People, that's the second. That's day two. I'm the day two drug. You know, every goes to cool class on day one, and then on day two, they're like, I guess I got to really learn how to run my business. What should I set up? That's me. That's us at our firms.
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