6:38

In this solo presentation Mark Kohler walks through the three primary ways to structure a small business—sole proprietorship/LLC (a DBA), C‑corporation, and S‑corporation—and explains the tax consequences of each. He shows that a sole proprietor pays 15.3% self‑employment tax on net earnings, a C‑corp pays a 21% corporate tax, while an S‑corp avoids both by passing income through to the owner’s personal return. The S‑corp, however, must pay the owner a “reasonable” W‑2 salary (typically 30‑40% of net profit) and the remainder can be taken as K‑1 pass‑through income, which is not subject to self‑employment tax. Kohler stresses the importance of setting a salary that satisfies the IRS, citing his own matrix and seminars. He explains that an LLC can be converted to an S‑corp retroactively at any point in the tax year, allowing a new business to start as an LLC (or sole prop) and switch to S‑corp once net earnings are projected to be about $40,000 or more, saving roughly 15% on the portion taken as pass‑through. He then introduces his “trifecta” model: (1) use an S‑corp for earned/active income, (2) hold rental or investment assets in LLCs owned by a trust, and (3) integrate everything on the individual’s 1040. This structure is presented as the standard path for dentists, contractors, realtors, attorneys, CPAs, and online marketers. The core recommendation: start as an LLC/sole prop, monitor earnings, and when you anticipate $40k+ net profit, elect S‑corp status (back‑dated if needed) to capture tax savings.

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