Mark Kohler says successful Airbnb hosts target 60-70% occupancy with moderate pricing. Before buying, stay in nearby Airbnbs to check competition. Lots of open listings mean the market is saturated.
If you're thinking about getting into short-term rentals, you're not going to get the same price every night, every day of the year. In fact, Patty and I are shooting for about 60 to 70% occupancy with our average model. And sometimes we do better, sometimes we don't. But we want to guesstimate an average occupancy of over 70% and a moderate pricing level. And may I say, get it out there, stay in some Airbnbs in the area, really know what you're up against and who your competition is. How available are the Airbnbs that in that area? If there's always something available, available, the market may be a little saturated. So shop around.
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