Cody Ruberto, CEO of Uride, describes an investor who pressured him to sign a bylaw change that would lock a portion of the market. When Ruberto refused, the investor threatened to pay journalists to write damaging articles, go to council, and remove vehicles from the road.
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This person started putting tons of pressure where they're like, they wanted us to sign this document, to change the bylaw so that they could have their own. Their own, like, tax company or whatever, and, like, lock in a number of cars. We could have a small portion of the market and lock it in. It was a really weird thing. And he was basically trying to force us into signing. Signing this document. That same. We support it. And he's like, if you don't sign this thing, I'm going to. I'll be fully transparent with people. Yeah. He said, I'm going to make sure that I ruin your business and you guys go bankrupt. I'm going to pay journalists to write horrible articles about you. And, yeah, I'll go to council and also pull all your cars on the road by Monday.