Mark MacLeodFounder, Limitless.ceo · The Startup CEO Coach | Helping ambitious CEOs & founders scale world-changing companies without sacrificing their health, happiness, purpose, or humanity

Building a profitable tech company from day one, Alison Taylor, Co-CEO of Jane App

6 Feb 2025 · 0 min

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Excerpt from a YouTube talk by Alison Taylor (Co-CEO, Jane App) arguing that the company prioritized customer retention (churn) from day one because losing customers would prevent paying expenses. She describes this focus as a deliberate flip of the usual acquisition-first approach: invest where customers stick rather than on users likely to leave.

Anyway, so we started from the very beginning on Churn. Like, we could not lose customers because otherwise we couldn't pay for stuff, and we had no other money to pay for anything. So we were really, really obsessed with Churn right from the beginning. We kind of flipped the way people normally do it, I think, which is much more logical if you think about it. Like, why put people into something that they're just going to, like, leave? It's so much work and effort and cost, and then you're. You're not really benefiting from.