Choosing a smaller funding amount, Russ Heddleston CEO at Distill - The Startup CEO SHOW
21 Aug 2024 · 1 min

0:40
An interview excerpt where Russ Heddleston (CEO of Distill/DocSend) explains choosing a smaller $5M term sheet from a friend (Kyle Louis of DCM) over a $20M offer, and discusses the difficulty of forecasting growth for product-led companies where returns on spending are hard to predict compared with sales-led models.
Questions this video answers
$20 million
$5 million
Kyle Louis (at DCM)








