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Creator economy shift. Greg Smith CEO at Thinkfic

12 Jun 2024 · 0 min

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Greg Smith, CEO of Thinkific, on how creators are shifting from ads and sponsorships to selling their own products. Goldman Sachs projects the creator economy will hit $500 billion by 2027, with 70% coming from ads and sponsorships.

Questions this video answers

About half a trillion dollars (≈ $500 billion) by 2027, per Goldman Sachs (as cited).

About 70% (as cited).

So far, the majority of the revenue art in the creator economy is ads and brand sponsorships. But I am seeing this shift. I think Goldman Sachs has a creator economy growing to about half a trillion by 2027. And 70% of that is more ads, brand sponsorships. But we are seeing more of a shift to the creators taking control of their own destiny and business as opposed to selling someone else's product they're starting to sell their own.