Dealing with a new culture within the office, Katherine Regnier CEO Coconut Software

You know, Reed Hastings and Netflix with their kind of culture deck. HubSpot's had a culture deck. Like it's so important and I think most companies don't nail it. What's the secret? What has been the secret for you? How have you nailed culture?

I think in the early days I actually didn't nail culture. I didn't understand, you know, we had 10 people, we all got along, we all hustled, we all got it done. It was until we started getting a bit larger and I started hiring new key executives and we had hired one in Toronto. The office was a decent size at that time and things just changed and I couldn't figure it out and I was getting like mixed messaging and so I actually rented a place in Toronto and I stayed there for quite a while because I. It couldn't be like, oh, the CEO is coming into the office. I just needed to be there and become a part of the furniture.