How much capital has the company raised in its history?

Mark MacLeodFounder, Limitless.ceo · The Startup CEO Coach | Helping ambitious CEOs & founders scale world-changing companies without sacrificing their health, happiness, purpose, or humanity

Deciding not to raise at the highest valuation - Nick Francis The Startup CEO SHOW

9 Jun 2024 · 1 min

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Nick Francis explains why his company turned down a higher valuation to raise $28 million. He treats investor capital as a promise to return it, which shapes how he approaches fundraising and growth decisions.

Questions this video answers

$28 million

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Believe it or not, I think that I take the investor relationship and the capital that's invested in the business. I take that a bit more seriously than a lot of other entrepreneurs, for better or worse. In some ways, I'm less cavalier, which means I have a lower risk tolerance. And so for some businesses, that may not be the right approach. But for me, my first priority is to deliver a great return on that capital the moment I agree to take it on. And integrity is a big deal for me. And so to me, that's a promise. It's not a wish or a hope. It's a promise that I'm going to return that capital. And so that's dictated how our fundraising works. And We've only raised $28 million in our history for that reason.