Dont focus on competitors too early, Josh Reeves CEO Gusto - The Startup CEO Show

I think there's a pitfall for earlier stage companies, founders, to get too caught up at times in competitors and incumbents. Because if you really think about it, three people back to the early founding, who had never done anything in this space, you have a $75 billion company, now they're $100 billion company. What chance do we have to go do anything against them? And the reality is, we didn't even think about them too much. And that was actually a good thing, because I think if we had thought about it too much, we would have found all these rational reasons that this was not a real. But one thing that really helped for our segment, and maybe is the same for a lot of other entrepreneur segments, is that it's actually a really fragmented market. So if the incumbent has 90% market share, I do think probably it's a different ballgame.