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Growth from SMB to enterprise, Katherine Regnier CEO Coconut Software -The Startup CEO SHOW

26 Jun 2024 · 1 min

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0:52

Katherine Regnier shifted Coconut Software from chasing SMBs paying $20 a month to targeting enterprise clients after a large Canadian telecom showed the product was built for bigger customers. The company narrowed to appointment scheduling, then expanded into meeting management and workforce optimization for banks and credit unions across North America.

Questions this video answers

$20 a month

A large Canadian enterprise referred to as 'Telco'

Appointment scheduling, meeting management, and workforce optimization

Chapters

We started with a lot of SMB customers in the early days, and really brilliant business minds, not always very good with technology at that point. So lots of training. You were getting $20 a month. And we lucked out on getting a very large enterprise name in Canada, Telco. And so looking back, what we built was really meant for an enterprise customer. And we said, okay, we can't serve both markets. They want different things. The SMBs want a business in a box. Enterprises want a best in class. And it really resonated for me just to do one thing and do it extremely well. And so we started with appointment scheduling. We now do meeting, management and workforce optimization for banks and credit unions across North America with some of the largest banking names that we have.