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How to serve both SMB and enterprise, Scot Chisholm CEO Highland & Haskill Creek - Startup CEO SHOW

9 Jul 2024 · 1 min

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0:45

Scot Chisholm explains why Highland & Haskell Creek serves both SMBs and enterprise but started disciplined with SMBs first. Rushing to enterprise can derail your roadmap because building complex features for big customers makes it hard to simplify for smaller ones later.

You know, I see many companies that start out serving small customers and then move up to enterprise, but don't keep serving both. What was it about this opportunity that enabled you to serve both?
So we really wanted.
To, you know.
Have a multi segment strategy from the beginning, but we were pretty disciplined on.
Staying in.
The SMB with our target customer for a.
While until we.
Really understood.
Because if, if you kind of rush up to the segments, like, that'll completely your product roadmap.
As well, and you'll have just a lot of.
Competing interests.
From the various.
Customer types, even within one market, which.
Was nonprofits. And that was really the approach, like layers of an onion versus when you.
Start, when you start tall, you might build the core platform.
Just for the enterprise use case.
And it's very difficult to whittle it.
Down into a.
Simple use case.