Investors that align with your vision, Erin Bury Ceo at Willful

Well and as a founder like one of the most helpful things for me was reading Founder Deals by Bradfeld which teaches you about the mechanics behind VC firms because I think when you initially start getting no's it feels very personal but when you actually zoom out and you look at the metrics around how many investments a fund can make the payback period they're expecting the expectation that they're investing and every company has to have the potential to be a unicorn well then I look at my own aspirations where I don't actually want Willful to be a thousand employees and a unicorn My, my vision of the future is very different so why would I expect a VC firm who needs X to invest in Y? You know that really helped you to kind of realign what are my values what do I want Willful to be in future and and the answer is you know take money from people that align with that vision instead of just expecting money from people that are going after something very different It.