Mark MacLeodFounder, Limitless.ceo · The Startup CEO Coach | Helping ambitious CEOs & founders scale world-changing companies without sacrificing their health, happiness, purpose, or humanity

Is SaaS dead? My conversation with Matt Turck

17 Mar 2025 · 1 min

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Short interview segment (Mark MacLeod interviewing Matt Turck) in which Matt Turck argues that "SaaS is not dead" but is evolving into "SaaS 2.0" — platforms that incorporate AI natively. He frames SaaS 2.0 as AI-native or AI-heavy businesses and warns of an "extinction risk" for companies that fail to adapt rapidly.

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I don't think SaaS is dead. I think SaaS is going to evolve into SaaS 2.0, whatever you want to call it, which is going to just incorporate a lot of AI natively to do a bunch of different things. So if you think of SaaS fundamentally as a way to buy software, you know, subscription model, to deliver software through the cloud, there's a fundamental need to do the things. So I think you're just going to have a generation of companies that are going to be much more either AI native or where AI will become a huge part of the business. And that this transformation that's happening so clearly you have an extinction risk for certain size companies that just don't move fast enough.