Justin Herlick, CEO of Pine on Pine's giant market opportunity
28 Apr 2025 · 1 min

1:00
In this interview excerpt, Justin Herlick, CEO of Pine, outlines the massive opportunity in the Canadian mortgage market. He explains that competition is driving lower rates on mortgage renewals, which affect roughly 70% of the market over the next two years, translating to about $800 billion in annual mortgage renewal volume. Even a modest 5% market share would generate multibillion‑dollar revenues for Pine, especially before adding ancillary services such as home‑search platforms, insurance, warranties, and resale solutions. Herlick emphasizes that the Canadian fintech sector is fundamentally an outlier market, suggesting that capturing even low‑single‑digit share can create a large, scalable business.








