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Making decisions at the right moments, Nicholas Reichenbach CEO at Flow Mineral - Startup CEO SHOW

3 Sept 2024 · 1 min

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Nicholas Reichenbach saw 70,000 plastic bottles pile up at a cell tower over a week and realized the global scale of waste. He decided to convert his family's artesian spring into what he calls the most sustainable water company in the world.

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Eureka moment. I'm like, okay, you know what? I'm going to do this. I called my wife, and I put all my recycling at the cell tower where they put all the bottles. And I was like, oh, my God, this is disgusting. There's a mountain of plastic. And that was only at that time, 70,000 people for seven days. Imagine 360 million people for 365 days. Like, an unimaginable amount of plastic. So I called my wife up, and she. I said, look, I know what I want to do. I'm going to take my family's artesian spring and make the most sustainable water company in the world. And she said, nick, are you still high or drunk? And I'm like, possibly. Maybe.