Mark MacLeodFounder, Limitless.ceo · The Startup CEO Coach | Helping ambitious CEOs & founders scale world-changing companies without sacrificing their health, happiness, purpose, or humanity

Prioritizing backend for business success, Drew Green CEO INDOCHINO The Startup CEO show

19 Nov 2024 · 1 min

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Excerpt from a YouTube interview (The Startup CEO show) with Drew Green (CEO, INDOCHINO) discussing founder/CEO attention being pulled toward team-building and front-end activities (branding, customer acquisition), while emphasizing his focus on backend operations—particularly cash flow and creative partner-based solutions (mentions partnerships in China) as alternatives to raising large amounts of capital or taking on debt.

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For founders, for CEOs, pulled towards building your team and you pulled towards how am I going to market my brand? How am I going to acquire customers? How am I going to, you know, build the front end of a business? But for me, it's always the back end. Right? I am not a cfo, but I'm a. I'm a cash flow junkie, you know, and unless you sort of figure out points of differentiation there, either you've got to raise hundreds of millions of dollars and take on debt and do those things, or you figure them out, create creatively with partners like we have in China, where everybody wins.