Mark MacLeodFounder, Limitless.ceo · The Startup CEO Coach | Helping ambitious CEOs & founders scale world-changing companies without sacrificing their health, happiness, purpose, or humanity

Solving the issue of marketplace supply, Andrew Gazdecki CEO Acquire.com - The Startup CEO SHOW

4 Jul 2024 · 1 min

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0:38

Andrew Gazdecki (CEO, Acquire.com) explains the core challenge of running a two-sided marketplace: the chicken-and-egg problem where both supply (businesses listing companies) and demand (buyers) must be present. He argues this requires a very loud marketing/go-to-market engine and a strong brand narrative that resonates simultaneously with founders, entrepreneurs, and buyers.

Chapters

When you run a marketplace, you need to have a really, really loud marketing engine or go to market engine. What I mean by that is you need to have both sides of supply and demand filled up. And so in this case, it was businesses, and then it was buyers. And if you don't have either one, then you don't get either one. So no business wants to list their company on a marketplace with no buyers, and no buyers want to sign up to a marketplace with no businesses. So it's this chicken and egg problem that we had to solve at the same time. So that's kind of challenging. And so what I thought we needed was a really strong brand narrative and brand story, one that resonated with startup founders, entrepreneurs, and buyers all at the same time.