What percentage of Drew Green's business is weddings this year?

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Suits as timeless essentials Drew Green CEO INDOCHINO - The Startup CEO show

21 Nov 2024 · 0 min

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Drew Green, CEO of INDOCHINO, says weddings account for 40% of his business this year. Even as men wear suits less often, a suit remains essential in every man's closet and a lasting business staple.

Questions this video answers

40%

And that's another thing that we did just from a, from a brand perspective is, you know, like this year, wedding will be 40% of my business. Could probably be more if we weren't so big. But I don't know that we'll ever go back to that time period where you wear suits every day. But from a business perspective, a suit will always be the core of a men's closet. And again, whether it's 110 or 100, you're going to have one, and, yeah, we're going to be right there for you.