Mark MacLeodFounder, Limitless.ceo · The Startup CEO Coach | Helping ambitious CEOs & founders scale world-changing companies without sacrificing their health, happiness, purpose, or humanity

The formula for making remote work - Nick Francis The Startup CEO SHOW

5 Jun 2024 · 1 min

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Nick Francis discusses building organizational culture in different work environments. He argues that strong culture can be built in both co-located and fully remote settings, suggests hybrid models are harder, and highlights trade-offs for making remote work successful—specifically that remote often increases individual productivity but requires deliberate design to recreate social connections (the "water cooler") that enable collaboration.

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For the record, I think that you can build an amazing culture in either environment, whether it's CO located or remote. Hybrid is even harder, I would posit. And I'm not the only person that said that. I think that's become pretty standard advice. But, you know, in terms of making remote successful, there's a number of trade offs to make, because again, it's possible in either. And so some of the trade offs that come to mind are, hey, how am I going to simulate the water cooler? You know, the positive side of remote work is that people actually get more work done in a remote environment. I also don't think many people would argue with that one. But how do I design for the other side of that, which is just the water cooler, the social connection that basically enables people to work better together.