Your body will last far longer than your company. But, that's not how most CEOs think.

The goal is it's physique and it's obviously optimal performance. So what we do is the KPIs is steps every day, it's weigh themselves every day, it's calories, we track their protein intake, and they're the 4 key ones. So we know if they're, if they're walking, if they're weighing in, if we're controlling their calories and we're controlling their protein, we can ensure that they're going to lose body fat, they're going to improve their energy, they're they're going to look better, feel better, and also have, in the walking, time for themselves. So those are 4 critical KPIs that we use. And then obviously, depending on the person, it can be specific. They can maybe add— we can add 1 more or 2 more depending on what they need. But that's the 4 core ones that we have. You know, if guys are coming to us, Greg, I want to get into the best shape of my life, then we need to track those 4 things. Because getting a physique and shredding body fat, it's just science. Thank you.