Give Me 7 Minutes And You Will Never Sell Anything Ever Again

22 May 2026 · 7 min
7:03

Mark Moss explains how the ultra-rich avoid selling assets: they borrow against them instead. Using the rule of 72, he shows how compounding makes assets exponentially more valuable, so selling even a small portion costs you massive future gains. About 50% of Fortune 500 CEOs use this strategy, including Elon Musk borrowing against SpaceX.

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