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In this brief monologue, Mark Moss explains that simply holding Bitcoin yields the same return for any holder, but leveraging Bitcoin—borrowing against it to purchase more—magnifies gains when the price rises. He illustrates this with a 30% leverage example, showing that a leveraged investor would earn more than an unleveraged holder if Bitcoin appreciates tenfold. Moss then argues that Bitcoin treasury companies can achieve returns exceeding a 1x exposure because they combine leverage with operational excellence and effective management, allowing them to trade more aggressively and capture higher upside.

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