Crypto prices rise when holders refuse to sell, creating scarcity. If you convince people a token should be worth more, they'll hold instead of selling, and the price climbs. The speaker uses Quant and XRP as examples and compares this to how governments convinced people fiat currency has value.
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One of the only ways that cryptocurrencies go up is if holders buy it and they hold it and they refuse to sell at the market price that the market is currently giving. They are psychologically convinced that the token value should be higher. So with Quant, if tokens from that supply start getting eaten up by entities and people that do not want to sell at the current price, then it will go up. It is simple. Same thing goes for XRP. So we need to do things and help the token value go up. And if that takes brainwashing people into being convinced that this token value should be higher, then that's what we gotta do. That's what the government did to us with regular currency. They have simply brainwashed the entire population into believing that a $20 bill is worth $20, and you'll even do work and labor for the $20 bill.