Matt Britton discusses how AI is reshaping graphic design by shifting value from technical execution to idea generation. AI can already generate motion pictures, and its capabilities are doubling every seven months. The conversation weighs opportunities against job displacement concerns.
I think success and power in an AI driven world is less about how to solve the problem and more about defining what the problem is that needs to be solved. Meaning for a graphic designer, they still have the idea to have the dog riding the pickup truck, but them knowing how to do the shadows, the lightings, all those things will be going away. We're already starting to see it go away. And AI is doubling in its potency every seven months.
I don't want to be that guy saying, get off my lawn, AI. But there's a talent and an artistry to what Da Vinci and Picasso and the shading of the light and what graphic designers can do. And you're basically saying that, and you say it in the book, that the most powerful tool of the next leap of AI will be able to do motion pictures.
It already can.
Putting people completely out of work. Shouldn't we be frightened.