Amazon's Utility & Ubiquity Overcomes Brand Equity By Matt Britton (experience economy)

Voice is massive. While it might not mean a lot today, voice is going to be more important than typing. In five to 10 years it's going to become the way that people enter information into devices more often than not. And Amazon's already seeing it and Amazon's taking advantage of it. And Amazon is basically using this Alexa infrastructure to take down legacy brands. For example, I want to order batteries. I say Alexa send me door cell batteries. Alexa will say I will send you Amazon basics batteries. Say Alex selling door cell batteries. She said I will send you Amazon basics batteries. Basically what Jeff Bezos and Amazon is betting is that the ease and ubiquity of ordering a product without even picking up your phone, let alone leaving your couch will outweigh the value of dora seller Energizer or multi billion dollar brand. And they're probably right. And that's the future that we're moving in is utility really means everything and Alexa has the chance to become the ultimate utility.