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Ashton Kutcher: The Original Social Media Pioneer - By Matt Britton (Millennial Keynote Speaker)

Name: Ashton Kutcher: The Original Social Media Pioneer - By Matt Britton (Millennial Keynote Speaker)
Uploaded: 2019-01-21T12:04:04Z
Channel: Matt Britton
Description: Matt Britton (Millennial keynote speaker) recounts Ashton Kutcher's early social media strategy: in 2009 Kutcher narrowly beat CNN to become the first…

21 Jan 2019

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Matt Britton (Millennial keynote speaker) recounts Ashton Kutcher's early social media strategy: in 2009 Kutcher narrowly beat CNN to become the first person/entity to reach one million followers. Britton argues Kutcher used social reach to increase his TV value; two years later (after the Charlie Sheen meltdown) Kutcher secured a major TV deal with CBS, which many attributed at least partly to his social media presence.

The famous battle between Ashton Kutcher and cnn. I'm sure some of you guys remember this. Who would be the first entity to a million followers? 2009. At that point, nobody had a million followers in social media. Not one person. That was not that long ago. And Ashton just inched out CNN in the most irrelevant battle of all time to get to 1 million followers. But Ashton was smart and he knew what he was doing. He knew that if he had reach on social media, it could prop his TV value. And lo and behold, two years later, the famous tiger blood meltdown of Charlie Sheen. And who comes in to take one of the biggest deals in TV history? Ashton Kutcher. And CBS gave him his deal. Many people suspect it because his social media presence would help transcend it to boost ratings. Or at least that's what CBS thought when they wrote him an enormous check.