Capturing Experiences - The Hospitality Industry's Renaissance

Businesses need to have experience that they're poor or young people. They're simply not going to care. All this is driving a global hospitality renaissance. Travel is more important than ever before on the pie chart of expenditures. Travel continues to grow because it's the ultimate personal brand. Builder companies like Hotel Night that get you last second travel are exploding in popularity because travel has become so much more affordable. If you talk to a 21 year old that goes to a four year college, I would almost guarantee you they've been New York by now. First time I went to Europe, I was 30. It just wasn't as accessible. There was no kayak, there was no priceline, there was no easy ways to book travel. And when people travel and they want to know where to go, they're actually going on Instagram, they're entering a location, they're seeing the most influential people, seeing where they went and then they're going to go there. They're going to go there because it helps them build their brand. When younger people travel, first and foremost is how do I capture this experience. That's everything.