Matt BrittonFounder & CEO powering AI-driven consumer insights

Connectivity & Proximity ...Over... Space & Privacy

Name: Connectivity & Proximity ...Over... Space & Privacy
Uploaded: 2018-04-01T00:24:03Z
Channel: Matt Britton
Description: A short excerpt from a YouTube talk (Matt Britton, April 2018) arguing that cultural definitions of success have shifted: Gen X prioritized large private…

1 Apr 2018

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A short excerpt from a YouTube talk (Matt Britton, April 2018) arguing that cultural definitions of success have shifted: Gen X prioritized large private spaces (corner office, large house), whereas newer generations trade space and privacy for connectivity and proximity, preferring central, smaller urban living. This shift explains demand for very small apartments in dense cities.

The Gen Xers growing up and their version of success was the big corner office, much space themselves, and the big house, the 3,000 square house with the big backyard, privacy right now, that's not the vision of success. The vision of success in the work zone you just talked about and the vision of where you live is being in the center of everything. So people are giving up that space and privacy for the connectivity and the proximity. And that's a huge change culturally, which you see happening everywhere, which is why they're selling 300 square foot shoebox apartments in San Francisco. People don't need the space. They'd rather just be in the middle of everything.