Data Dominion: How Zeta cracked the AI code for the next gen of martech

7 Apr 2026 · 40 min
Episode

7 Apr 2026 · 40 min

0:00

David Steinberg, CEO of Zeta Global, explains how the company built an AI-first martech platform delivering 600-700% return on ad spend. Zeta pivoted in 2017 to embed AI natively in its application layer and built a proprietary CDP aggregating trillions of data points. The company mandated every engineer adopt AI tools within 30 days, driving a 125% increase in net output.

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