Matt BrittonFounder & CEO powering AI-driven consumer insights

DIFTI = Did It For the Instagram : Instagram marketing

Name: DIFTI = Did It For the Instagram : Instagram marketing
Uploaded: 2018-10-17T03:07:39Z
Channel: Matt Britton
Description: Instagram has flipped why people do things. They rent grounded private jets, visit the Museum of Ice Cream, eat designer sundaes at Black Tap, not for…

17 Oct 2018

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Instagram has flipped why people do things. They rent grounded private jets, visit the Museum of Ice Cream, eat designer sundaes at Black Tap, not for the experience but to photograph it and build a personal brand. The moment itself barely matters anymore.

Ditto. Pretty. Instagram means that people are so consumed with pursuing experiences, not even so much to enjoy them, but to prove to everybody else that they are actually there. We all know the new autograph is the selfie. But what you might not know is that people in Russia are renting grounded private jets to take Instagram photos. People are eating at restaurants like Black Tap in New York because they can take a picture of their sundae. People are going to museums like the Museum of Ice Cream in New York, Louisiana. And Miami, not to learn about the pasteurization of ice cream. It's actually not even really a Museum. There's 10 rooms, and each of them allow you to take really amazing selfies. I wish I coined this phrase, gtfo, which stands for get the Flight Out. What get the Flight out does is on the Friday afternoon. It tells you the furthest place you could fly from the cheapest amount of money. Oh, it's $180 to fly to Columbia. Guess roll on the Columbia 50, right? YOLO. Take the picture. People are doing it so they can build their brand.