Evolution of Marketing - From Baby Boomers to Generation Z

There was a time when There was only three television stations and the family would gather around at 7 o' clock and watch the Ed Sullivan Show. And in that world the parents were taking on the spending decision. So reaching the youth really didn't matter. And then a couple of things happened. The 60s and the countercultural revolution gave youth a voice. And then over time what started to happen is media became proliferated. So first you had cable TV and you had mtv. And so by the time Gen X became of an age where it, where targeting youth marketing kind of became a thing. Now fast forward to today with the millennial generation and now Gen Z, they're more important than ever before because they have a massive Voice, they have YouTube where they could have tens of millions of people watching them. And their impact is widespread to all generations. First it was target the parents because they were the only people who can buy. But now it's only target youth culture because youth culture kind of dictates the future of almost every category.