Matt BrittonFounder & CEO powering AI-driven consumer insights

Facebook Will Power Every Advertisement

Name: Facebook Will Power Every Advertisement
Uploaded: 2018-10-17T21:49:50Z
Channel: Matt Britton
Description: A speaker argues that Facebook's vast consumer data (over two trillion clicks/likes/interactions) gives it a unique dataset that could allow it to power…

17 Oct 2018

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A speaker argues that Facebook's vast consumer data (over two trillion clicks/likes/interactions) gives it a unique dataset that could allow it to power advertising across almost every medium — TV, billboards, radio and third-party publishers — by using its data beyond the Facebook platform to target consumers elsewhere.

I believe one day Facebook's going to power nearly every advertisement, including those on TV, on billboards, on radio, because they've logged over 2 trillion clicks or likes or pieces of information about consumers. So they have a rich data set on consumers around the world unlike any other company. And what they're trying to do to continue to drive growth is not just use themselves as a destination to market to people while they're on Facebook, but use that data to market on third party platforms, in this case, third party publishers.