Matt BrittonFounder & CEO powering AI-driven consumer insights

Google's Upcoming Landmines By Matt Britton Millennial Expert Keynote Speaker

Name: Google's Upcoming Landmines By Matt Britton Millennial Expert Keynote Speaker
Uploaded: 2018-10-17T03:36:34Z
Channel: Matt Britton
Description: Matt Britton argues that Google faces potential "landmines" as voice interfaces could diminish the prominence of traditional search. He contrasts…

17 Oct 2018

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Matt Britton argues that Google faces potential "landmines" as voice interfaces could diminish the prominence of traditional search. He contrasts Google’s vulnerability with the advantages of Apple (device control), Facebook (network effects), and Amazon (ecosystem/other advantages), and predicts governments may intervene through breakups or regulation that could stifle growth.

There's some companies like Google that I actually think do have some landmines ahead of it, because in a world of voice, I think Google's really going to struggle to get their search engine and our technology front and center. Companies like Apple that control the end of the consumer supply chain, as it were, because they have their device in people's hands, have a tremendous competitive advantage. Facebook, with the network effect they've created with the billions of users, have a competitive advantage. And obviously Amazon, with, for a myriad of reasons. But those three companies, it's hard to see them stopping in terms of their growth, and also hard to see governments around the world not stepping in to either break them up or create some sort of regulation that will stunt their growth.