How Generation Alpha & AI Are Changing Childhood, & Parenting | Matt Britton KATU Northwest

22 Jul 2025 · 6 min
6:06

Matt Britton discusses how Generation Alpha, ages 0-15, will be the first to grow up with AI as native technology, forming intimate relationships with chatbots. He built a personal health bot using 20 years of medical data and warns parents that banning AI won't work; instead, kids need early training while parents manage risks like emotional attachment and treating AI as truth.

More from Matt

youtube.com

Matt Britton on Consumer Sentiment, Banking Stress & the Financial Storm

3mo ago
youtube.com

Ulta Beauty’s Kelly Mahoney on Loyalty, AI & Personalized Beauty Retail

3mo ago
youtube.com

Matt Britton on the Top Consumer AI Trends Shaping 2026

3mo ago
youtube.com

MikMak’s Rachel Tipograph on Consumer Spending, Retail Media & Holiday Shopping Trends

3mo ago
youtube.com

Meta’s Shachar Scott on VR, Smart Glasses & the Future of Connection

3mo ago
youtube.com

Kraft Heinz’s Todd Kaplan on Iconic Brands, the NFL & AI-Powered Marketing

3mo ago
youtube.com

Jaguar Land Rover’s Charlotte Blank on Luxury, Purpose & Experiential Storytelling

3mo ago
youtube.com

Mondelēz’s Koen Burghouts on Oreo, Chips Ahoy & Culture-Led Growth

3mo ago
youtube.com

Rumble’s Noah Neiman on Authenticity, Resilience & Fitness Community

3mo ago
youtube.com

Bose’s Jim Mollica on Sound, Storytelling & Music-Driven Brand Growth

3mo ago
youtube.com

Hyatt’s Mark Vondrasek on Loyalty, Well-Being & the Future of Travel

3mo ago
See all content