Matt Britton hired freelancers moonlighting from other jobs to staff his first agency, which hit $15 million a year. He masked that his bedroom was the office to look stable enough for big clients. You can fake it, but you have to deliver.
You get these giant clients. Did you immediately hire help? Well, after relationships come in as well, I hired freelance account managers, project managers, creative people that I had been in touch with in the past to help me. Some of them were working at other companies full time, and they were just moonlighting for me, but they helped me kind of put a patchwork organization together. I specifically remember entering the phone with the voice of someone else, like you were calling Mr. Youth. Oh, is Mapper. Please hold. I did that. My bedroom was my office. It was. It was everything. But I couldn't let my clients know that was the case. I had to fake it. To your make it mentality. You wouldn't know if you looked at my website and the company that was doing $15 million a year that there was any difference. So when you're in the early stages, make sure that you kind of portray stability and portray a certain level of sophistication and prestige, so. So clients can buy into it, but ultimately you have to deliver. Otherwise you're going to get exposed, and then you're going to blow your opportunity.
