I Spoke to 5,000 Realtors Live About AI ...Here's What They're Missing

It's a Friday in Houston. The crowd's feeling strong Agents and brokers all singing along from listings to leads the energy's high at the end they are the future's in the sky talking CRMs, concepts and rates. AI is the buzzword that opens the gates from digital twins to predictive trends. The way we sell homes is on.

The.

Britain's Got the Crowd inspired AI and hustle perfectly wired from interest rising and multifam place. He's helping realtors automate and save at the national association of Realtor stage. He's right. In the future.

So those people you saw in that video don't exist. There is no band that created that music. In fact, I created the entire thing across the street at the beautiful Marriott Marquis last night at around 11pm let's just think about that for a second. If I would have told you three years ago that I could create an on demand music video with people in a music video that don't really exist, you would have thought I was crazy. But yet here we are in 2025, living in what I believe is a completely different world. They say the future is not evenly distributed, but where it is distributed is to me. I spend 90% plus of my waking hours at work living in AI, building an AI, and what I see is a completely reimagined world. And what I want to do today, for all of you, is to get you to understand this new world we're living in, understand exactly what AI is, why it matters, and how it's going to impact the real estate industry moving forward. Because I believe it's profound. There's going to be a world of winners and losers in the world of AI, just like there was with the digital revolution. But we can do something about it. You know, with every new technology, there's been doomsayers, people fear mongering. In fact, when handwriting was invented, Socrates famously said, handwriting is a terrible thing because we'll not force people to remember anything. Now, maybe he was right. But where would we be without the written word? It's happening all over again, ladies and gentlemen. But there is so much promise right now. I'm so thankful for the national association of Realtors for having me today. And let's dive in. So I've spent my entire career helping big brands understand the new consumer. When I first came out into the workforce in the year 2000, the new consumer was the millennial generation, the digital generation, the first generation to grow up with the Internet and household. I'm a Gen Xer, and when I tell my kids that when I grew up, there was no Internet. They look at me the way I look at my grandfather when he told me he walked to school with no shoes on. But the reality is, it's true, there was no Internet when I grew up. And then all of a sudden, a light switch went on. And right now the Internet is like electricity or running water here in our society. And the millennials came in and they changed the world because they knew no other world, but a world with the Internet in it. And then there's a new generation, Gen Z. Gen Z's defining technology is the iPhone. All of a sudden, the power of the Internet was in their pocket. Or those of you who have a Gen Z kid knows as an appendage to their body. It forever changed the way that we look at communication and consumption of content and ushered in a whole new mobile driven society. In fact, right now, 2/3 of all e commerce is mobile commerce. We're buying on our phones far more than we're even buying on our laptop or desktop devices. And now there's a New generation, age 0 to 14. Gen Alpha. Gen Alpha will never know a world without AI. They will never know a world without a technology that you can interact with the same way you do a human. It may seem foreign for you to have a Gen Alpha kid in the house who has an intimate relationship with an AI chatbot. Maybe even weird and creepy, right? But the reality is they are being born to a world where they know no other way. Their brains are being hardwired to communicate with this powerful technology that understands emotion, that is creative, that gets to know them over time. There are many positives of AI and there are, of course, many negatives and many things to worry about. But the reality is we are not going backwards. Companies are not going to put this genie back in the bottle. Companies are not going to start using AI less over time. So we have no choice but to understand it, but to adopt it and to move forward whether we think it's great or not. And what I hope to do for everyone today is get to understand fully what it means to be AI first and what it means for everything you do every single day as you work and build your businesses. So why is AI so very powerful? Well, first and foremost, it is improving at an unprecedented rate. We have never seen a technology that's evolved as quickly as AI. The first iPhone to the second iPhone took 18 months. And I would argue there's been more innovation in the last 18 months in AI than there's been over the entire life cycle of the iPhone. In fact, I'm often asked when I speak around about AI or around the world to give my presentation a couple weeks prior. And I always refuse because even today I'm going to be talking about things that just came out this week. Humans are actually not even meant to consume a technology that's evolving this fast, but it is. And it unlocks unlimited potential and promise. I think the thing that compels me most about AI is it's incredibly easy to use. There's a misconception, a huge misconception, that AI is for the young whiz kids. Let me tell you a story about why it's not. My mother lives alone in Florida, and she would probably text me two to three times a week asking for her Netflix password or how to log into Hulu or what's her WI fi password. And I would always happily give it to her because I'm a good son, right? But over time, I thought, well, maybe there's a better way. So I created for my mom her own personal chatbot. I went to her house in South Florida and I scanned every manual of every appliance. I created a spreadsheet with every password she would ever log into, and I fed it into her own version of ChatGPT, called Mom GPT. And now, before she reaches out to me, I just asked her to simply text this chatbot, which has a shortcut on the home screen of her iPhone, the question she would ask me. And now all of a sudden, my mom's not calling me as much as she used to. But that really illustrates the point. In order for you to understand how to use AI, you just need to know how to communicate in any language. It's no different than texting with a friend. That is unlike any technological revolution in the past. Even the iPhone took a long way to get used to because it didn't have any buttons. Remember the BlackBerry did. Before that, people would always say, no one's ever going to use a phone without a keyboard. This doesn't require any of that user adoption curve. And there's minimal coding required for those that want to build an AI. I'm going to talk to you today about how I did just that. So, as I just mentioned, AI is doubling in its potential now every seven months. I can't tell you how many times I hear from people that say, oh, I tried to do that a couple months ago. It didn't work. That would be like me saying to you, I tried to stream a movie on the Internet in 2001 and today I refuse to use Netflix. You have to understand that it's not about where AI's been or even where it is today. It's where it's going. And you have to build for a future where the power and potency of this incredible technology is only going to continue to expand. And you have to plan the way you spend your time accordingly.

Back note 56, pass. I wasn't prepared to translate that as opposed to in that little tease. Oh, that's a mark with the A and then the ring around it at. See, that's what I said. Katie said she thought it was a violent.

Yeah.

Oh, but I've never heard it. I've never heard it said. I'd always seen the mark, but never heard it said. And then it sounded stupid when I said it. Violence at NBC.

Around the lunchroom. There it is.

Violence at NBC.ge.com.

I mean, Allison should know. What is Internet anyway? What is Internet anyway? Katie Couric said on national tv, because we were at a time where people did not know what the Internet was. It was first starting. It seems comical now. What's going to seem comical 20 years from now or even 10 years from now? Back then, it was a technology called America Online that got all of us to use the Internet. It was the crowbar that took the Internet from something that before that was used for government and military purposes to being an everyday media consumption tool. Well, something recently happened with AI that really resembles AOL, and that was with a tool called ChatGPT, which is going to be looked back throughout history as the AOL of the Internet era. In fact, it only took five days for ChatGPT to reach a million users. ChatGPT is something called a large language model. A large language model is how we all use AI, how we all use tools like ChatGPT. And the way that large language models work is not that dissimilar to a tool like Google. There's an input or a prompt that can be in any language or any modality. It could be text, it could be image, it could be voice. And you're asking it to deliver something back to you after that prompt goes in. That prompt goes through a massive knowledge base of any information that particular large language model is trained on. In the case of my mom's mom bot chatbot, it's going through a very limited source of data of the manuals of the appliances in her home and her passwords. In the case of ChatGPT, it's the entire open Internet. Once that Answer is gained. It is outputted or generated, which is why it's called generative AI. In any modality, it could be output in the form of a song like the one I just showed you, an image, a graphic, voice, or of course, text. Give me the best lasagna recipe. It'll get it back to you. And there are many large language models. ChatGPT is far from the only game in town. Google has an incredible large language model called Gemini. There's an amazing large language model from a company called Anthropic called Claude. These models are incredible. And the Chinese large language models are continuing to grow in their potency and they are pushing out new models seemingly every week. The models keep leapfrogging each other. My advice to everyone when it comes to large language models is don't get too caught up on that. It's akin to a 4K or an 8K television. Nobody really knows the difference. Just know they are incredibly powerful and will only continue to grow in their capabilities. The main thing you need to know is that in just one year, the smartest large language model improved its IQ score from 96 to 136. So let's fast forward, I guess, 10 days from now when you're at Thanksgiving and your weird Uncle Larry, who last year couldn't piece three words together, all of a sudden sounds like a Rhodes scholar. That is akin to the growth we've seen in large language models in the past year. And until you dive in every day, it's really hard to comprehend just how fluent it is in so many of our everyday tasks. So let me pause for a second, talk to you about my AI story. Because I am not an engineer by trait. I have never coded. I've never written a line of code or developed anything. I've always been a little bit technical. And I also happen to run a software company called Suzy, and we have 300 employees. And when ChatGPT first came out, I knew it was a big thing. I have 80 engineers that are software engineers and I told them, figure out AI. And I weighed it and I weighed it and I waited and very little happened. And everything I read was telling me things like, it's all about the data. You don't need to code dive in. So I made the decision that I was going to take the reins of AI back myself. I also believe that if you're going to be great at something, you need to be really passionate about it. So when I decided to take the reins of AI back to myself, away from my engineering team, I Made the decision that before I was going to solve how to use AI for my business, I was going to use AI to solve a problem in my own life. So I just turned 50 years old. I have two small children, age 1 and 4. I also have two older children in college. That's a whole different keynote. But given that the problem I want to solve is I want to stay alive as long as possible. So I decided and was determined to use AI to create a tool that could accomplish just that. So I went through 25 years of personal health information. MRIs, X rays, blood test information, notes from doctors. I went through external hard drives, went through my file cabinets and scanned information and organized it and created my own personal healthbot, again, a large language model, but was just trained on my own health data when I created it. You create something called a base prompt, where you basically tell the specific large language model what its purpose is. And I told it, you are a leading doctor from Johns Hopkins University, renowned, award winning, and you have one goal, to keep Matt Britton alive. So this whole process took me about a week. And then I had my cup of coffee in the morning, I was ready to test it, and I asked it my first question. I typed in, if I'm going to die in five years, what's the most likely cause? And it got back to me and it freaked me out because let me tell you, AI is no bedside matter, right? It just gave it to me straight, and I was like, what do you mean, what can I do about it? And it was telling me about markers for my blood test from 11 years ago. And it was giving me data from all these studies saying, this is why you're most likely to die. And I'm like, what about 10 years from now? It was a different cause. And it really opened up my eyes to what AI can do in the way you approach it, because ultimately you. It all started with me figuring out a problem I wanted to solve. Of course, that problem was keep myself alive. And then it went to what data can help me solve that problem? What was the data of my body? And then what would a solution look like? A simple chatbot. And I went through the steps, and we all can go through the steps because I didn't know how to build it at the beginning. And I always get questions after keynotes like this, well, how do I build it? I just went to ChatGPT and said, I, I want to build my own personal health bot. Give me step by step instructions. Do not give me step two until I tell you step one is done. And by step 37, I look back and I learned so much. I was like, wow, I can do this. You can do this. All it takes is identifying a problem and having perseverance. And if you simply just say, give me step by step instructions and you follow them and sure, you may stumble on a step and you'll go back and stumble again and go back, but if you don't give up, you can build any of these things. You do not need to have a specialized skill set. That is the beauty of AI. Since then, I built my own personal finance spot where I uploaded my trust estates, wills, all my tax statements. I use it during tax time. I use it to make investment decisions. The same process keep me not from staying solvent, right? What data I need, my financial information, I go to work and I get information from that. So it's incredible what it can do. It's incredible how you can build if you just take that approach. So all this has made me start to think about, well, what about our kids? How are we teaching them for this new world tomorrow where somebody like me, that's not even an engineer, can build something? You know, I saw this article back in March where in China they are teaching kids AI literacy starting at age 6. Now, some people may think that's crazy, but I remember a time when they were banning the Internet from schools because they thought it wasn't right for kids. And now you walk into schools and there's smart boards and Internet everywhere. And in China, by them teaching kids AI at an early age, what they are doing is they are not just gaining AI literacy, they are, they're gaining AI trust. And what starts to happen is you breed a culture of innovation around this new technology. I believe our education system here in America is broken because it is around the traditional notion of memorization and regurgitation. It is around the notion of coloring inside the lines. I was a terrible student, but I was great at pulling the all nighters. And I would kind of just cram in as much information and as much Red Bull as I could and I regurgitate both the next morning. But it made me a good student back then. That made sense. Today, not so much. Because in a world where knowledge is becoming far more commoditized, your ability to memorize information, spit it back out, just isn't relevant anymore. Because if you're an accountant and you have the knowledge of how to do someone's taxes and spit it out, or if you're a lawyer and you have the knowledge of how to write A contract, how to. And spit it back out, or you're a software engineer and do the same. Those are exactly the skills that AI is becoming adept at replacing humans at doing. In fact, I used AI to help me with my taxes, and it found the $5,000 deduction that my fancy accountant did not. Now, think about that with a model that's only going to be twice as smart seven months from now. So what does it mean? What does it mean? If the notion of the knowledge economy maintaining knowledge and spitting it back out is far less relevant? What is relevant? What do all of us do? Where do we lean into? Well, there was a recent study by the World Economic forum that surveyed CEOs around the world in terms of what are the skill sets that are most important in a new workplace. And to sum it up, it comes down to creativity, problem solving, critical thinking, perseverance, and agility. If you think about all the steps I took to build my own healthbot, right? I figured out the problem, I figured out the data, and I persevered and I went through the steps and I created something, and now I know how to use it. Those same steps exist in your line of work. Those same steps exist in every line of work. No one told me to build that health bot. I had the initiative to do it. In fact, if you are somebody that comes into work every day and waits to be told what to do, if your job is deterministic, meaning you know what you're doing in March, back in November, well, then your job is likely at risk. Because again, it's deterministic. It's rote, it's routine, it's things that AI are built to do. But analytical thinking and resilience. And most importantly, creativity is something that will withstand the test of time as well as your ability to build relationships. And we all know that being a realtor is all about building relationships and that human trust and that human connection at the time when you're making the most important financial decision of your life, in my opinion, is something that will never go away. But if you take the pie charts of your day, how much of your time is actually spent building those relationships? How many time is spent being out there in communities versus doing paperwork or sending and going through emails or organizing information? I would bet not nearly enough time is spent doing the things that make you uniquely human. So how do we take the rest of that pie chart and automate it? How do we get better on all the things that are deterministic so we can spend time doing things that are on this chart right here. Well, I'm going to give you examples. I'm going to really walk you through what I would do if I were a realtor and how I would use AI every single day to 10x my productivity. So I spent the last week getting in your shoes, understanding what you do all day and combining that with the knowledge that I have in AI and built a bunch of stuff that I'm going to show you today that I think will give you a ton of ideas and hopefully empower you. So when you leave this room, you can take that next step forward. Because ultimately, what is the new how in a world of AI, it's far less about how to solve the problem and far more about being adept at identifying the problem that needs to be solved. How to solve the problem is a knowledge economy task. I don't need to know a lot about how to make a music video. I just need to know that I need to make a music video and the rest is far easier. Coming up with that concept now is far more valuable than actually executing on the concept. It would have been impossible for me to create that music video five years from now, or if it was possible, I would have a lot of funding and hire a lot of people to produce it. And it really shows you the value of initiative and creativity and, and having that idea. Which is why what is certainly the new how now, this is already impacting the workforce. You just probably saw headlines about Amazon parting ways with 15,000 employees. And I'm sorry to say, this is the very beginning of what I think is gonna be a very tough time for the American workforce. Because companies are gonna start uncovering every single day ways they can automate, ways they can cut costs. And when I talk to workers all around the world, what I tell them is that's true, but you can do something about it. You can be on the right side of this. Because the people that understand how to build an AI, the people that are creative and can take initiative, where they're going to be able to 10x their value. And of course we're seeing this kind of disparity in the workforce obviously impact the housing market as well. This is from the national association of Realtors. It shows that the median age of a first time buyer for the first time ever is in their 40s. The notion of the American dream, you know, white picket fence, two car garage, two and a half children moving in the suburbs seems to be going away. And I think there's a lot of reasons why in the short term, this may continue as companies look at entry level workers as ones that actually do conduct more deterministic, routine jobs. But over time, I do believe we're going to have this huge innovation boom that's going to occur. And that combined with what I think is some needed overall automation and experience, design improvements to the home buying process very well could bring younger people back into the game. And I think that will become self evident as I go through the applications of AI in your industry. Another thing I think could reverse the trend of young people being boxed out of the housing market is something called the great wealth transfer. Over the next 20 years, $84 trillion with a T is going to be passed on from baby boomers to Gen Z and Gen Alpha and millennials, younger consumers. When I saw this stat, I gave it a lot of thought because my father, he passed away a little bit suddenly about three years ago. When he did, I was put in charge of his estate. And when I was, I was kind of shocked by how much money he would save because he did not live that way. He's somebody who would circle around the block 30 times to avoid paying $7 at the parking garage. Right. But when I looked at how much money he'd saved, that was not consistent with that. And as I spoke to his friends, I did a lot of research. It just turned out he was a baby boomer. He grew up in the shadows of World War II and the Great Depression. His relationship with capital was one of scarcity. Let's juxtapose that against the younger generation. What happened when the fiscal stimulus came in to the younger generation during the pandemic? Was there a relationship with capital, one of scarcity? I would beg to differ. You had GameStop, Scarlet Games, stunks, NFTs, sports, gambling, anything they could. Their relationship with money was one where they just didn't want it in their pockets. They can spend fast enough. So what does that mean when $84 trillion passes on from a generation that had a relationship of money, of scarcity, to younger people that want to spend, that want to live their lives? I believe it's going to create a massive economic boom. Not to say that younger people shouldn't save. They just haven't shown me they have the ability to yet. But that could re inject a lot of life into the housing market in the years to come. So as I dove into your own shoes of a realtor, I uncovered a couple of things. And my main takeaway was real estate is the world's most inefficient large asset. Class, your industry is full of manual workflows, fragmented data everywhere, legacy systems that make your job harder and frankly give the customer an experience that's more akin to buying a car and less akin to ordering an Uber. There's very little automation, very little use of AI in the everyday jobs you have every day and the ways that you interact with, with your customers. And that to me is the ultimate unlock. Because again, if you could spend more time with your customers, more time strategizing, building relationships, doing the things that are uniquely human, and less time in pouring through data in manual workflows and dealing with these old legacy systems, when all of a sudden you become far more productive. But the inflection point right now is here. We can no longer wait. This is moving so fast that the work that you do in the next 90 to 120 days will impact the next 10 years of your career. And I'm a broken record because I say this to most industries, but it's likely, no, no more the case than it is right here, given where the industry is and given the tremendous unlock we can all have at deploying AI. So how? Well, first and foremost, it's the identification of legacy systems. If you think about how much you have to deal in actual physical paperwork every time you need to pull out a clipboard or a pen and paper every time you need to data enter something, I bet that takes up a lot of your time. AI agents right now can easily take those everyday tasks away from you. You can build workflows and, and automations that can make your lives easier. Let me give you an example. After I present today, there's going to be a QR code on the screen. And if you want to copy this presentation, I'm going to ask you to enter your email address. Then what's going to happen? It's going to look you up, it's going to know who you are, it's going to write back a customized email with links to my presentation. I'm not going to have to do a thing right? In the past, that wouldn't have been the case. Now it is. And that's one less thing I have to worry about so I can spend more time doing what it is that I love, where I add value. These unlocks are everywhere. And if you look at your everyday workflow and you think about the things that you're doing every single day that can be automated, and you go into ChatGPT and you ask how it can be automated, that is an unlock number. 1, 2 is in the Financing realm. The process of getting a mortgage is akin to getting a root canal. We all know that it doesn't have to be that way and why this is something that most of you in the room cannot control. People should know instantly if they're approved based on data. What do underwriters do? Analyze data. What does AI do? Incredibly well? Analyze data. You should know instantly what you can get approved for. You should know instantly how your credit score impacts your ability to get approved. And there should be no longer these long closing cycles where when you're dealing with banks, that will make the experience better, that will bring more younger people into the real estate market. So that's something that needs to happen. And in the fintech world, I believe will start happening sooner than later. One huge change that's occurring in the age of AI is how people are finding things. By a show of hands, how many people in the last couple months have used ChatGPT to find something where in the past you would have used Google for Wow. So from where I'm standing, looks like 80% of people. A year ago it was 20% of people. Google arguably has had the best business model of all time. It is a verb. It is how everybody finds everything. And Now I'm seeing 80% of you saying, well, not so fast. That is a major shift. That shift alone is going to change markets. In fact, 50% of consumers right now are already use AI powered search today. Apparently a lot more. In this room, the Internet has a new front door. The notion of putting in a search and getting a list of blue links is going to be looked at the way that we look at the yellow pages today. Now the difference is instead of you getting a list of blue links in Google and asking to select from one, AI is far more conversational. You are going to be having a chat with AI like this one. I'm looking for 3 bedroom apartments in south beach and it's giving me information and then based upon what it gives me, I can go back and say, is there a great realtor that can help me? Are you coming up when they ask for if there's a realtor that can help in South Beach? If you're a realtor in south beach, you need to know, you need to make these searches all the time and find out who ChatGPT is recommending. So how do you get recommended in ChatGPT? What? Well, just like Google, it comes down to content. Except with ChatGPT, it's specificity of content because unlike Google, where you're making one search and it's giving you the output here. By the time you ask For a broker, ChatGPT already knows that you're looking for a broker in South Beach. It already knows that you're looking for a three bedroom. So its ability to crawl content and recommend you is based upon how much specific content you have out there. Meaning if I were a realtor in South Beach, I would be writing an article about how I'm the best realtor and helping people find a three bedroom apartment in south beach and how I can help them find a beachfront home and how I can find them a home close to the train station and pushing out as much content as I can. Because if you do that, ChatGPT is likely to find you in a very specific way to be able to deliver on the request of its users. This is a massive opportunity we are seeing, I want to say once in a lifetime, but Google came out during my lifetime, at least twice in a lifetime opportunity where now there's going to be a completely new shift, a completely new front door to how people find information. And if you jump fast, and I can tell you as a public speaker, 60 to 70% of my queries this year have happened by people going on ChatGPT and asking for a leading AI speaker. So it's happening everywhere and it's changed the way that I put out content and it should change the way that you put out content. So AI Content optimization would be one thing. I would really focus on leaving this room because 2026 is going to be the year of the tipping point. It's going to be the year where next year 99% of you will be raising your hands in terms of using AI to find information. And now is the time to jump on it. A lot of people don't think, think AI can make great creative. And this is why version one of this tool called Midjourney, which is a text to image tool, was only 17 months ago. And I can tell you, while you can't see it, that guy had six fingers on one hand and seven on the other. But look at version 5.1 and right now version 7 is in development. Look at the fidelity, your ability to create lifelike video and imagery like the one in the video I showed you is here today. Many people don't like putting their face on social media. Many people aren't good in front of cameras. I get it. But the reality is that this year, for the first time ever, the average mother in the US grew up with the iPhone. In the household, your customer is on social media, they are not on tv. And if you want to reach them, you need to be in social media. In the past, you had to know how to create content like Ryan Serhant or right? Not so much anymore. Because the tools I'm about to show you allow you to create content without you even having to put your face. Even though seeing a lot of beautiful faces in the audience in front of a camera. So this is ChatGPT, new image creation tool. That buff man that looks nothing like anybody in his audience actually isn't a real person in the past. If I want to create that shoot, I'd have to find this guy. I'd have to have lighting, I'd have to have camera. I'd have to figure out how to have that great background. Not anymore. If I wanted that cat to be drinking a Diet Coke instead of a beer because it's driving, I just have to ask, switch it out with a Diet Coke and it'll do it. Knowing the problem you need to solve, no longer need a graphic designer to do it. So I decided to put this to work for all of you. And I went on one of our favorite tools, Zillow, and just searched for a house that's on sale in the local Houston area. And I found this Lovely property at 9907 Gold Cup Way in Houston. And I put myself to test. I wanted to create content, AI content around this listing. And I took two different approaches to do it using AI. And I'm going to show you what came out of it.

Welcome to your private retreat in Steeplechase where modern updates meet backyard paradise.

Nice.

Step outside to the ultimate getaway. Surrounded by lush tropical landscaping, a cascading waterfall canopy, a covered swim up bar and shaded patio that make every day feel like vacation. Plus no rear neighbors. This beautifully refreshed four bed.

Okay, so that's okay, right? So I tried to make this. I went down this path and part of the showing you kind of my way of thinking this is using a tool called hey gen H E y G E N And I basically took the script from the listing, I picked an avatar and I pulled in pictures from the listing and it created an okay video. Frankly, it's better than most people are already doing. But then I thought what would be a really creative way? And this actually happened probably at midnight last night after I created the music video. And I thought, what if you can turn the listing into a music video? And here's what I came up with.

Welcome.

Welcome. On Gold Cup Way in Houston, Palm Tree sway, steeplechase living where the backyard steals the day Waterfall flowing, swim up are glowing no rear neighbors in sight the sunset keeps on showing four beds waiting style elevated new roof shining since 21, not bad. Kitchen reimagined, high ceilings expanding Everyday feels like vacation fun.

Pretty cool, right? That is how you sell a property, right? People want creativity, people want entertainment. People are in their phones. I wasn't. I don't know how to sing. I don't even like country music, right? But I was able and that guy is much better skinned than me, right? So it's not. Doesn't exactly look like me. Although it's the same outfit, right? And this was not that hard to do. In fact, I'm gonna send you, if you sign up at the end for the, for the deck, exactly the steps I took to build that. This is ways that you can be creative. This is ways you can use AI. And by the way, you could build an automation where you can create that for a thousand listings and it can be done while you're sleeping. This will jump out and there are so many opportunities like this that AI unlocks that no one has even touched yet that I hope you all dive into. Data is a huge part of the use of AI. And I also want to see what data could do and in making you all better realtors. One of my closest friends runs a huge brokerage in Brooklyn. And he told me one of the biggest problems that he has to solve is access to data. So his agents will be in the field and ask questions like what's the local school district? Or what's the crime rate? Or what's the noise? Or is construction, you know, coming up in the months ahead. So I did some research, and New York City and many other cities publishes something called MyC Open Data, which is basically an API or another word for spreadsheets with 4 million lines in it of everything from crime rates and air quality and traffic by city block. Every sale that occurs, every department of building permit that's issued is listed. Now, this has always been here, but who has time to download a 4 million line spreadsheet? Well, you don't have to anymore. So I took this spreadsheet, which frankly broke my computer, right? And I instead created my own chatbot that was trained on this data. So I took all the department of building permit issuances and I put into my own chatbot and I tested it and I asked the questions like what? Give me the five most recent permits that were issued on a certain city block. Tell me about the building that's being built, how many units there are, and it worked magically. This is something that probably took me an hour or two to build. And now all of my friends agents have access to this information. Not just permits that are issued, but information like the best local school, but information like crime rate and traffic and all those things. The data's already been there, but now with AI, you have the ability, ability to grab it instantly on the go, wherever you are. If you want to turn this into a LinkedIn post, you can do it. If you want to turn this into a creative asset, you can do it. So unlocking the power of data and understanding the data that drives your business and creating and this is no different than my healthbot, right? It's no different than my mom bot, right? It's the same process, finding the data, understanding what you're using it for, and coming up with a solution. Hyper personalization is another area that I expect to grow in the years ahead. I've created an email newsletter that I'll hopefully get many of you to sign up for, which basically sends out emails to an audience of one. So I'm sure many of you have long played with email newsletters where you're going to send out an email to a big group of people and it's always one to many. You send out the same email to everybody. It's no different from Joe and Joanne. They're getting the same exact email. In the age of AI, you can create tools which are building emails for an audience of one. So my future proof AI email system has a database and that database knows your company, your title, where you work, what you've posted, that etc. And as it generates emails from my newsletter, it hyper personalizes it for you. So all of a sudden your email is written just for you. It even has your picture and your face in it. So think about the applications of an email system like that. Knowing if somebody has young children, knowing if somebody just moved jobs, knowing that people prefer to have a swim up bar in their home, right? All of a sudden the things that you're putting in front of them are way more relevant, way more contextual, and it makes the power of what you're sending out way more powerful. Very few of you in this huge room are going to do this, but those who figure something like this out are going to jump ahead because you're going to be talking to customers in their language in ways that matter to them. AI staging is another area. AI staging is here right now. You can take a Room like the one on the left and make it look like room on the right, your listings can easily come to life. And if you combine that with the music video listing, all of a sudden you could take a rundown property and bring it to life in an incredible way. You should all be understanding how to use AI powered staging, because if you take a picture of any room and you just simply Even upload the ChatGPT and say, make this look more modern, give me a shaggy, chic aesthetic, it will come back and actually blow you away. So this is kind of, you know, like entry level 101 application of AI, but something that I would push all of you to understand because as you're looking at listings, you could actually save a lot of costs. Of course, you still have to deal with the fact that people want to go in and walk through the home, right? But in terms of the top of the funnel, really powerful. The next step, and what I'm going to be talking to everybody about next year is not just building your own listings, but building your own applications. This is a tool called Cursor. It went from zero to $100 million in less than a year with less than 20 employees. It is a new wave of technologies are coming out, which are AI coding apps. I believe that in the next three to five years, you're going to be able to create any software tool you want by a simple prompt. You're gonna be able to create any technology you want just by telling AI that you want to make it. And in fact, the market is already responding. Look at the software development job postings on Indeed.com and the massive drop we are seeing as a result of it. So that is the next phase is your ability to actually create your own technologies. So wrapping up and turning the corner here, there's a couple messages I want to leave everyone here with. You do not need to be an expert to do something great. That's an excuse if you want to be on the right side of this incredible transformation and scary transformation we're seeing. Because it is scary. I could have spent the last 40 minutes freaking everybody out, right? Because there is. I'm an optimist. But I'm not blind to what AI could do to the economy with the job loss, with, you know, nefarious actors, with fraud, deepfakes. I can go on forever. That's not what I'm hearing to do. I'm here to empower everybody. You don't need to be an expert to do something great. You just have to figure out what are the most important problems you want to solve in your life or your career, force rank them and dive in and ask ChatGPT to give you step by step instructions with a little bit of knowledge of the framework from today. And I would love nothing more than three to six months from now. Some of you reaching out to me and said, I just built this, I can't believe I did it. For example, example, somebody who I spoke in front of built a math tutor for his 8 year old son who was struggling in math and he uses it every single day. So. And I would urge all of you to build things in your personal life first before work because you're going to be more passionate, you're going to be less encumbered and you're going to have the ability to build in a way that matters to you. And then you could take those learnings and bring it to the workforce. We are going through an adoption curve right now in AI. Right now, most people are using AI as a tool. Hey, ChatGPT, I am hosting 10 people and I'm making spaghetti and meatballs. Give me the ingredient list, I'm going to the market. That's how most people are using ChatGPT as a tool. The next step is automation. The example I gave you earlier, you're going to be signing up for information. It's going to understand who you are, it's going to send you an email where we're headed. And the word you're going to be hearing over and over and over again in 2026 is AI agents. What is an AI agent? Well, an automation is trained to go from step one to two to three. But an AI agent might say, oh, Matt, you actually know that person that signed up? Instead of me just sending them their deck, I'm gonna ask them to have lunch next time that you're in New York with them and it'll have the autonomy to do it. So an AI agent, instead of going through tasks one at a time, is gonna have the autonomy to make decisions on your behalf. And many companies are already starting to deploy this. But AI is, as a decision maker, trained the right way, really has massive applications and something that a year from now we're going to be talking a lot more about. So to wrap up here, there are core pillars to being AI first, first and foremost, being a problem solver. I know there's two Ls in problem because of an LLN. That's how you use it. Be a problem solver, focus on the problems that need to be solved. Practice perseverance don't give up after step three. Figure out a way through it. You have an ultimate guide in a ChatGPT or a Gemini. Say this isn't working. Help me understand the power of data. Data drives everything that you do in business. It already does, but now it's so much more accessible. Like the NYC Open Data example I gave you. And be action oriented. Don't wait to be told to build an AI. Just build an AI AI. Because no one's coming to save us. But if we really want to be on the right side of this and open up incredible opportunities for our careers, it's right there waiting for you. You just have to have a willingness to learn.