Matt BrittonFounder & CEO powering AI-driven consumer insights

In the Software World, The Best Product Wins

Name: In the Software World, The Best Product Wins
Uploaded: 2018-10-17T21:31:10Z
Channel: Matt Britton
Description: Short monologue by Matt Britton reflecting on differences between running an agency and a software company. He argues that software success depends…

17 Oct 2018

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Short monologue by Matt Britton reflecting on differences between running an agency and a software company. He argues that software success depends primarily on having a great product and a scalable team—sales skill alone can't carry a software business—and expresses enthusiasm about building Suzy.

If you're running a product or a software company, no one knows who really cares in the end of the day, who's behind it. The best product wins, which is good and bad. I mean, it's good in that if you create a great product, you're going to win. It's bad in that everything has rested on that product. And I can't personally overcompensate for the product. Like, if we didn't have great people working at the agency. I'm a great salesperson. I know I can get the company to a certain level just on my own shoulders. Software business isn't like that. I have to scale, hire great people, come up with a great product and execute. I actually prefer the software business. I think it's a lot more scalable. And I've never been so excited in my career, actually, as I am today, about what we're building here at Suzy.