Matt BrittonFounder & CEO powering AI-driven consumer insights

Influence of Kardashians

Name: Influence of Kardashians
Uploaded: 2018-10-17T03:11:04Z
Channel: Matt Britton
Description: This is a YouTube video titled "Influence of Kardashians" from Matt Britton's official channel, created in October 2018. The content features a monologue…

17 Oct 2018

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This is a YouTube video titled "Influence of Kardashians" from Matt Britton's official channel, created in October 2018. The content features a monologue or talk discussing how the Kardashians have transformed traditional TV audiences into social media influence, highlighting their ability to monetize Instagram posts directly without traditional agents or production.

What's really fascinating to me about the Kardashians is they took a traditional network audience from TV and then they pushed it down into social. So you see what they're doing on Instagram Right now, $400,000 a post, to essentially get paid to push a product. When they get paid to push these products on Instagram, they sometimes just roll out of bed and do it. There is no agent involved. There is no big production shoot. These are people who have built a massive audience and again, leverag power over traditional television networks by leveraging their massive distributed networks of individuals.