Matt BrittonFounder & CEO powering AI-driven consumer insights

Instagram B2B Marketing

Name: Instagram B2B Marketing
Uploaded: 2018-10-17T21:43:46Z
Channel: Matt Britton
Description: B2B marketers skip Instagram thinking it's only for consumers, but the speaker argues that's wrong. Millennials use the same platforms at home and work…

17 Oct 2018

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B2B marketers skip Instagram thinking it's only for consumers, but the speaker argues that's wrong. Millennials use the same platforms at home and work, so B2B brands should be there too. It's the same mistake as ignoring social media in the BlackBerry era.

The way that consumers act at home. Millennials, they act at work. If they're on Instagram at home, they're on Instagram at work. So why aren't so many B2B marketers taking advantage of Instagram, for example, in marketing to people from a B2B standpoint? Because it's not just a B2C channel. And I think the biggest mistake a lot of B2B marketers think is they try to think of it in a different framework, but it's really the same consum. And I think it's that same BlackBerry issue playing all over again for B2B marketers, where they try to sort of create this bifurcation of approach between reaching somebody as a consumer and the business, when really those lines are completely blurred.