Matt BrittonFounder & CEO powering AI-driven consumer insights

Kardashians Have a Bigger Impact on Culture Than the Beatles Did

Name: Kardashians Have a Bigger Impact on Culture Than the Beatles Did
Uploaded: 2018-10-17T22:05:32Z
Channel: Matt Britton
Description: The Kardashians wield more cultural power than the Beatles by building a media empire that reaches millions. Kylie's fragrance line made $420 million in…

17 Oct 2018

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The Kardashians wield more cultural power than the Beatles by building a media empire that reaches millions. Kylie's fragrance line made $420 million in a year, nearly matching Tom Ford's $500 million revenue after 12 years. Their social media influence turns recommendations into instant sell-outs.

Questions this video answers

19 years old.

$420 million (this year).

Approximately $500 million in revenue; around 12 years in operation.

The Kardashians have a bigger impact on culture than the Beatles did. And I get, like, hate mail and hate tweets, and people are like, you don't like real music? And I'm like, I never said I want them to play an acoustic rendition of Let it be. Let's be 100% clear. What they've done is they've essentially built a media network that has a bigger reach than News Corp or Viacom. They started with a TV show where they got young women to really care about their lives, and. And they went to social media platforms and they shared every aspect of their lives. And now when they recommend a makeup or when they recommend a new hairbrush or, you name it, shampoo, anything, it sells out instantly. Sites go down. Kylie, who's 19 years old, has a fragrance line that this year did 420 million in revenue. There's companies that have been around, like Tom Ford, like a very prestigious fashion brand. They're only at 500 million. They've been around for 12 years. It just shows how quickly if you build an audience, how powerful you can be.