Excerpt from a TV interview discussing Facebook's evolution and future strategy. Speakers recount Facebook's 2012 IPO stock drop (from $30 to $20), praise its successful shift to mobile driven by long-term product vision, and describe current priorities: rolling momentum, new contextual ad products leveraging massive user-data (cited: "over 2 trillion posts") to improve targeting and ROI. The excerpt closes by raising data-privacy concerns and media reports (including alleged spying) that may provoke consumer backlash.
Together taking it back to its IPO in 2012 when it fell from 30 to 20 on concerns that it wasn't in mobile. They had Mark Zuckerberg needed to get off the dime and get going into this mobile ad space. And now look at it today, how it has changed.
Wow.
Yeah, I mean, I think it's amazing. I think what Facebook has done, which I think a lot of tech companies should take note of, is they didn't really worry about the stock price when it dropped. They had their mind on their vision and their long term strategy and they knew they needed to evolve the user experience and the product to move to mobile. And they've obviously shown that they could do that with flying colors.
You know, Matt, the most important thing for them now, of course, is just keeping this log rolling momentum going. What's next for Facebook now that it has a billion daily active users every billion active users every day?
Well, the rolling out new ad products which allow brands, advertisers to become a lot more contextual, frankly, reaching the right consumer with the right message at the right time. Facebook now has logged over 2 trillion posts. So they just have so much data in order to amount of data on consumers that they could target, you know, a consumer who wants an umbrella when it's raining out, who wants a car when they just put in their old car because. Because their lease ran out. So being that that contextual for brands can really drive a lot more roi.
Here's the interesting thing though. Anecdotally, there's so many conversations today about whether as we're all realizing how important and powerful this data is, we want all of our data out there. Compound that with some of the reports, including the Journal today, talking about how Iran is spying on certain US People through their Facebook accounts and other kinds of things. Is the backlash inevitable now that we understand what's really going on here?
