Short interview/transcript with Matt Britton discussing how social media and changing media form factors are reshaping brand marketing and consumer reach. Key themes include mobile phone as dominant medium, need for brands to earn attention in feeds, the rise of platforms like Instagram, Snapchat, and Twitter, cord-cutting and NFL streaming, and millennial preferences for experiences over possessions. The piece also touches on wealth concentration and challenges for young people in accessing real estate.
Matt Britton is with me.
I want to start first with you, Matt.
Matt Brunton is with me. Let's ask Matt Britton. Matt Britton.
Matt Britton.
You are the guy who's convincing brands where to spend their money. I mean, how does it stack up to you?
The expectations of investors of these social media stocks are really high because of Uber less people are buying cars. If you cannot reach a consumer on this device, you, you're going to largely be invisible to them. Humor and celebrity sort of is the proven formula. The NFL controls the future of American media. I ask people, what have they created, what have they actually built? The television landscape has dramatically changed. People are watching Apple TV and Netflix. The biggest change now is based on the form factor of the phone. There's no top or right hand rail. There's nowhere to throw an ad. So instead, brands need to figure out how to earn a right and into the stream or the news feed. So there's really not a one size fits all approach for brands. It's really highly dependent upon who the advertiser is, who their users are. Basically things that don't rely upon you being told what to do when you walk into work every day. These companies still need to sell products. Twitter's problem really came from when Instagram really hit mainstream pop culture.
What are the most valuable apps or valuable products?
If a company like Google, with much deeper pockets or Apple should come in and buy the rights to stream the NFL, I think that's going to be sort of the straw that breaks the camel's back in terms of cord cutting in the United States. I think two things are going to happen in the next three years. It's going to break TV as we know it. Everybody has an iPhone and they're using Siri to actually ask questions. Then Apple can determine what powers that search. Long term, Twitter's big opportunity is the shift of tv. You know, the Oculus Rift acquisition seemed like it was crazy at the time. Now not so crazy.
Who gets impacted?
Every brand that wants to reach consumers is impacted right now. I mean, they need to figure out how to make their brands interesting and shareable and talk worthy. 0.1% of the population controls nearly 25% of the wealth. If you look at something like Instagram, which is absolutely exploding amongst millennials, they really care and about what their friends think, about what they're doing. And really what gets them social status these days is experiences over stuff. You look at Snapchat, a company that has over 100 million users, and Millennials sort of are adopting it as the de facto way to communicate this ephemeral type of communications where it disappears and they don't have to bear the repercussions in the future. Well, I actually think real estate for young people is largely becoming unattainable. And if the Supreme Court allows Aereo to continue doing business the way it's doing right now, it really can change the game.
Youth nation. Matt Britton, congratulations.
Matt Britton.
Matt thank you, Matt.
Good to have you on the program. It's great to be on.
Fascinating to see how things are, are, are changing.
