Matt BrittonFounder & CEO powering AI-driven consumer insights

Matt talks to Rev Run about his definition of a personal brand

Name: Matt talks to Rev Run about his definition of a personal brand
Uploaded: 2017-04-27T00:29:16Z
Channel: Matt Britton
Description: Short monologue by Rev Run defining his personal brand as rooted in personal truth and authenticity. He explains he stays within his identity (family…

27 Apr 2017

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Short monologue by Rev Run defining his personal brand as rooted in personal truth and authenticity. He explains he stays within his identity (family man, reverend, Run–DMC legacy) when posting and promoting, and rejects content outside that truth.

My brand is my truth. And that's what you have to know. That's what you should tell all the brands that are here. If it's not find their truth. If it's not truth, they don't feel it. Like, if Ruckus goes to my page now, he knows. Gonna be a post about me and my wife. Romantic or something about God. Yeah. And they know. Or maybe I. I gotta promote a show or. Or I might put up if I think it's interesting. I feel like being old school, me scratching with Ruckus, like, okay, this is run from Run dmc, who happens to be a reverend who's a married man. But I know my truth, and I don't go outside of that. That makes me authentic.