Matt BrittonFounder & CEO powering AI-driven consumer insights

Millennials and Marriage

Name: Millennials and Marriage
Uploaded: 2018-10-17T22:09:08Z
Channel: Matt Britton
Description: Speaker argues that marriage and the American family are changing: millennials are marrying much later due to urban living, higher costs (housing…

17 Oct 2018

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Speaker argues that marriage and the American family are changing: millennials are marrying much later due to urban living, higher costs (housing, children), and shifting social tools/behaviors (e.g., Tinder). This delay is aging the profile of new families and has implications for brands targeting millennial parents or new families.

The notion and the institution of marriage is changing dramatically. Right now, people are getting married far later in life. Why? They're staying in cities. It's more expensive. Kids are expensive. There's Tinder, which doesn't help marriage. Right. And for all those reasons, the notion of the American family is actually getting older and older and older. So for brands that target the millennial mom or new families, you're gonna see families getting older. People are living younger far later in life. It's not crazy anymore to see somebody roll up the Burning man in their 50s, because that's just how people live right now, and it's a big change.