Matt BrittonFounder & CEO powering AI-driven consumer insights

Millennials & Experiences

Name: Millennials & Experiences
Uploaded: 2018-04-29T18:56:14Z
Channel: Matt Britton
Description: Excerpt from a YouTube discussion about how Instagram changed the way people share experiences. The speaker references his book Youth Nation and coins…

29 Apr 2018

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Excerpt from a YouTube discussion about how Instagram changed the way people share experiences. The speaker references his book Youth Nation and coins the term "Diffty" ("Did it for the Instagram") to describe people who pursue experiences less to enjoy them and more to prove to others that they were there, with downstream effects on relationships, jobs, and social status.

If you think about it, before Instagram.
If you climbed to a high mountain, if you snuck down the front row of an NBA game, even though those weren't your tickets, but you took a.
Picture to fool somebody, you had it.
If you met a.
Celebrity, the only people you could actually share it with were the people who were right in front of you, who you could actually show your photos to. But now, since Instagram, experiences can be shared at scale, which has brought up a trend.
And I talk about my book, Youth Nation, called Diffty.
Which, which stands for did it for the Instagram experiences are so powerful.
In impacting.
The relationships that you get the jobs that you get the people pursuing.
Experiences, not even so.
Much to enjoy them, but to prove to everybody that they were actually there.